Senior Marketing Manager, Customer Lifecycle & Retention

Requirements

• 7+ years of experience in product marketing, lifecycle marketing, retention marketing, CRM, or customer marketing, preferably in insurance, financial services, healthcare, subscription businesses, or other customer-centric industries.
• Strong experience developing lifecycle strategies and programs that improve customer engagement, retention, and lifetime value.
• Demonstrated ability to connect product value propositions with customer needs and translate them into effective messaging and campaigns.
• Experience partnering cross-functionally with product, analytics, operations, customer service, and creative teams.
• Strong analytical skills and comfort using customer data, testing, and performance metrics to drive decisions.
• Excellent communication, planning, and project management skills, with the ability to influence stakeholders across functions.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.

Preferred

• Experience in regulated industries or marketing products with complex coverage, service, or policy details.
• Experience with customer journey mapping, segmentation strategy, and CRM platform-driven campaign development.
• Background in retention, renewal, onboarding, loyalty, or customer experience strategy.
• Familiarity with pet insurance, health insurance, wellness products, or consumer financial protection products.
• Passion for improving the experience of pet parents and helping customers feel informed and supported throughout their relationship with the brand.

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations