Senior Marketing Manager (CST/MST)

Responsibilities

• Develop and own regional marketing plans aligned to sales territories, partner priorities, and pipeline targets.
• Co-create account-based marketing (ABM) programs (1:1 and 1:few) targeting named accounts in collaboration with AEs and partners.
• Identify and prioritize high-value resellers and accounts to focus marketing investment for maximum impact.
• Support both sell-to and sell-through motions, driving demand generation with and through partners.
• Build and execute joint marketing plans with key resellers in alignment with CAMs
• Develop scalable reseller-led demand generation programs (events, campaigns, digital plays)
• Manage and optimize co-marketing investments (MDF) to drive measurable pipeline and ROI
• Strengthen partner engagement through co-branded campaigns, enablement, and local activations.
• Plan and execute high-impact regional programs, including reseller events, executive roundtables, customer workshops, and targeted digital campaigns
• Support deal acceleration through tailored marketing activities aligned to pipeline stages

Requirements

• 5–7+ years in field marketing, channel marketing, or regional marketing roles.
• Proven experience supporting reseller-led sales motions.
• Proven track record of driving pipeline and revenue through marketing programs.
• Experience working in hybrid go-to-market environments (direct + channel).
• Demonstrated success partnering closely with sales (AEs) and channel teams (CAMs).
• Hands-on experience with account-based marketing (ABM) and targeted demand generation.
• Strong understanding of pipeline management, funnel metrics, and marketing attribution.
• Ability to influence stakeholders and operate effectively in a cross-functional environment.
• Highly organized with the ability to manage multiple priorities in a fast-paced setting.
• Analytical mindset with strong proficiency in Salesforce and marketing analytics tools.

Benefits

• Fully covered medical, dental and vision – for employee and eligible dependents!
• Generous PTO and observed holidays
• 2 Paid VoluNteer Days per year
• Paid Parental Leave
• 401(k) with company-match and Flexible Spending Accounts
• Employee Stock Purchase Program
• On-site gym access at select Collaboration Hubs
• Wellness rewards
• FuN-raising opportunities as part of our giving program
• N-ablite Learning – custom learning experience as part of our investment in you