Senior Marketing Manager

Inglewood, CA (On-site)

$90K/yr – $110K/yrSenior Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and scale The Kali brand marketing across guest touchpoints, partnerships, and events; lead content, campaigns, PR, social/digital initiatives; collaborate with Sales, RM, and F&B to drive demand and revenue; measure performance and provide strategic insights; build relationships with Hollywood Park stakeholders.

  • Brand launch and audience growth ownership across channels
  • Content, campaigns, activations, and PR to generate awareness
  • Partnerships and community engagement to expand visibility

Job Description

Responsibilities

  • Lead the launch and growth of The Kali brand across all guest touchpoints.
  • Develop compelling content, campaigns, and activations that bring the hotel's story to life.
  • Drive PR, influencer, social media, and digital marketing initiatives that generate awareness and engagement.
  • Execute marketing strategies that support revenue, occupancy, and ownership objectives.
  • Partner with Sales, Revenue Management, and Food & Beverage teams to drive demand across rooms, dining venues, rooftop experiences, and events.
  • Measure performance and provide strategic reporting and recommendations.
  • Build meaningful relationships with Hollywood Park stakeholders, local businesses, media partners, and community leaders.
  • Develop partnerships that expand brand visibility and strengthen community connections.
  • Represent The Kali at local events and networking opportunities.
  • Lead marketing efforts supporting the hotel's launch, social channel development, website presence, and audience growth.

Requirements

  • 3+ years of hospitality marketing experience, preferably within lifestyle, independent, or full-service hotel environments
  • Proven success developing marketing campaigns that drive measurable business results
  • Strong understanding of digital marketing, social media, content creation, and brand strategy
  • Experience promoting food & beverage outlets, events, rooftop venues, or lifestyle concepts preferred
  • Familiarity with Marriott digital platforms, marketing programs, and paid media tools is highly desirable
  • Excellent communication, organizational, and project management skills
  • Passion for storytelling, creativity, and delivering memorable guest experiences

Preferred

  • 2 year(s): Website Management
  • 2 year(s): Social Media Management
  • 2 year(s): Email Marketing
Crescent Hotels & Resorts logo

Crescent Hotels & Resorts

At Crescent Hotels & Resorts, we believe success is the product of direct contact and experience. This guiding principle drives every aspect of hotel operations throughout Crescent. Recognized as one of the industry's top third-party hotel management companies, Crescent is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience. Crescent’s foundational service offering is third-party hotel management of upper upscale full-service and luxury hotels and resorts in the US and Canada. The portfolio includes luxury lifestyle assets as well as hotels and resorts within the premier brands by Marriott, Hilton, and Hyatt. At Crescent, we are more than just a collection of hotels, we are a progressive company determined to be the employer of choice in the hospitality industry. Strong core values related to customer service and associate satisfaction account for the continued success of our company. Crescent seeks and recruits energetic, innovative individuals who have a desire to work in a results-driven environment. Our success is the direct result of everyone working together toward a common goal: To deliver exceptional service to our valued guests and provide a high quality work environment for our associates. At Crescent Hotels & Resorts, we expect our leaders to embrace an entrepreneurial spirit, strive to execute flawlessly and recognize our most important asset is our PEOPLE. We know our associates look to their leaders to embody the corporate culture. Our leaders’ passion and dedication will inspire you who, in turn, will share that enthusiasm with our guests.

Founded in 2001
Fairfax, Virginia, USA
1.1K employees (29 in marketing)

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

The middle of this range ($100K) is 13% below the median base salary for Senior Marketing Manager roles in the United States ($115K).

Senior Marketing Manager median pay in the United States

$116K/yr

Most pay falls between $98K and $143K. Based on 223 salaries.

See all Crescent Hotels & Resorts salaries

Traffic Signals

Monthly Visitors
45.1K
Traffic Source Mix
Search
37.6%
Direct
42.8%
Referral
15.5%
Social
3.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K
Crescent Hotels & Resorts logo

Senior Marketing Manager

Crescent Hotels & Resorts · Inglewood, CA · On-site