Responsibilities

• Lead the marketing strategy and campaign execution for Eleven Waters and Shaughnessy's Irish Pub, as well as banquet, catering, weddings, meetings, and social events.
• Develop seasonal campaigns, happy hour promotions, cocktail features, dining experiences, holiday programming, game-day activations, and special events designed to increase traffic and spend.
• Create strategies that drive covers, check average, bar revenue, repeat visits, and overall F&B revenue.
• Work directly with chefs and outlet leaders to promote menu launches, signature dishes, cocktail programs, chef features, seasonal offerings, and special events.
• Build Eleven Waters and Shaughnessy’s into recognizable local dining and entertainment destinations with distinct identities and audiences.
• Develop programming around Syracuse University football, basketball, Parents Weekend, graduation, holidays, downtown events, concerts, sporting events, and other high-demand periods.
• Create campaigns designed to increase local traffic during traditionally slower dayparts and periods.
• Develop strategies to drive pre-event and post-event dining and drinking among hotel guests, wedding guests, convention attendees, and local visitors.
• Support catering and banquet marketing with campaigns that generate weddings, social events, corporate meetings, holiday parties, luncheons, and other F&B opportunities.
• Develop and manage outlet-level promotional materials including menus, table tents, digital signage, promotional graphics, event collateral, and in-house marketing.

Requirements

• 3+ years of progressive marketing experience in hotel, restaurant, hospitality, or related environments.
• Strong preference for candidates with hotel and food & beverage marketing experience.
• Proficiency with Canva and/or other creative platforms.
• Marriott experience and familiarity with Marriott brand standards strongly preferred.
• Strong copywriting, communication, organizational, and project management skills.
• Analytical mindset with the ability to connect marketing activity to measurable revenue results.
• Ability to work collaboratively with chefs, outlet managers, banquet teams, catering, sales, revenue management, and hotel operations.
• Creative, proactive, entrepreneurial, and comfortable working in a highly visible hospitality environment.
• Bachelors (Required)

Benefits

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members
• Additional hotel discounts with Marriott International brand hotels
• Free Parking
• Free Meal during your shift
• Quarterly employee appreciation events to celebrate all your hard work!