Responsibilities

• Collaborate closely with the Director of Marketing to execute localized social media content strategies that align with brand standards and business objectives.
• Capture and coordinate real-time, on-the-ground content from activations, partnerships, events, nightlife programming, dining experiences, and guest engagement moments.
• Work alongside internal teams, photographers, videographers, influencers, and content creators to ensure consistent and high-quality brand storytelling.
• Maintain Chotto Matte San Francisco’s digital presence through consistent content planning, content sourcing, and community engagement.
• Ensure all social media content reflects the energy, luxury positioning, and guest experience standards of the brand.
• Monitor local trends, viral opportunities, and culturally relevant moments to keep the brand current, visible, and socially engaged.
• Support the organization and management of marketing assets, partnership deliverables, campaign calendars, and content libraries.
• Help drive social engagement and digital awareness with the objective of converting online visibility into guest traffic and reservations across both the Bar/Lounge and Dining Room.
• Support CRM and email marketing initiatives, including local database growth, campaign execution, and guest engagement strategies.
• Develop and execute localized marketing initiatives that drive covers, reservations, revenue, and guest engagement.

Requirements

• 3–5+ years of experience in hospitality, nightlife, luxury lifestyle, experiential, or restaurant marketing, with demonstrated ownership of local marketing initiatives.
• Strong understanding of San Francisco and the Bay Area's hospitality, social, nightlife, and cultural landscape.
• Proven ability to execute grassroots and experiential marketing initiatives.
• Established network within San Francisco’s lifestyle, hospitality, fashion, nightlife, luxury, or cultural sectors is highly preferred.
• Strong communication, networking, organizational, and relationship management skills.
• Ability to think strategically while executing tactically at a high level.
• Results-driven mindset with strong attention to detail and accountability.
• Flexible schedule with availability for evenings, events, and activations.