Senior Marketing Manager - Cell Discovery

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned with strategic business priorities and portfolio growth objectives.
• Plan and coordinate digital, content, email, webinar, social media, and event marketing initiatives.
• Manage campaign timelines, budgets, deliverables, and performance metrics to ensure successful execution.
• Partner with Commercial, Portfolio Management, Market Development, Scientific, and Regional Marketing teams to drive campaign effectiveness.
• Map and optimize customer journeys to ensure marketing programs address customer needs and support business goals.
• Leverage marketing automation, CRM platforms, SEO/SEM, analytics tools, content management systems, and other technologies to improve campaign performance.
• Optimize digital experiences, including landing pages, email campaigns, website content, and paid media initiatives to drive conversion and engagement.
• Translate complex scientific and technical concepts into compelling customer-facing messaging and high-value marketing content.
• Support the development of webinars, scientific publications, application notes, white papers, customer success stories, presentations, and digital campaigns.
• Collaborate with subject matter experts to ensure scientific accuracy and technical credibility across marketing materials.

Requirements

• Master's degree in Biology, Chemistry, Biochemistry, Cell Biology, or a related scientific discipline required; PhD preferred.
• Strong scientific understanding of drug discovery workflows, cell biology, cell culture applications, and related life science technologies.
• Minimum of 5 years of marketing experience within life sciences, biotechnology, cell and gene therapy, laboratory technologies, bioprocessing, or related markets.
• Proven success developing and executing integrated, multi-channel marketing campaigns.
• Experience translating complex scientific concepts into customer-focused value propositions and marketing strategies.
• Hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, Salesforce, Eloqua, Pardot, or similar tools.
• Strong knowledge of digital marketing, including email marketing, content marketing, social media, SEO, paid media, and marketing analytics.
• Demonstrated ability to analyze data, identify trends, and deliver actionable marketing insights.
• Experience developing high-value content in partnership with Marketing Communications teams.
• Strong project management skills with the ability to manage multiple initiatives simultaneously while maintaining attention to detail.

Benefits

• Performance-related bonus.
• Medical, dental and vision insurance.
• 401(k) matching plan.
• Life insurance, as well as short-term and long-term disability insurance.
• Employee assistance programs.
• Paid time off (PTO).