Responsibilities

• Content Strategy & Editorial Leadership • Develop and execute content strategy across social media, blogs, email marketing, video content, and campaigns
• Create content themes, storytelling frameworks, and creative concepts aligned with business objectives
• Identify trends and opportunities relevant to parents, students, educators, gaming, and music learning
• Brief and manage creative production across video, UGC, graphics, copy, and campaigns
• Maintain a consistent and compelling brand voice across all customer touchpoints
• Lead thought leadership initiatives and educational content programs
• Growth Marketing • Develop and execute user acquisition strategies across paid, organic, referral, influencer, partnership, and community channels
• Manage advertising campaigns across Meta, Google, YouTube, TikTok, and emerging platforms
• Build scalable acquisition funnels for students, parents, teachers, schools, and districts
• Drive continuous experimentation and optimization to improve conversion rates and reduce customer acquisition costs
• Own attribution, funnel analysis, and growth reporting
• Cross-Channel Marketing Management • Coordinate execution across paid media, SEO, influencer marketing, partnerships, email marketing, and content initiatives
• Manage launches, timelines, deliverables, and campaign execution across teams
• Ensure consistency across channels and customer touchpoints
• Maintain accountability among agencies, contractors, and internal stakeholders
• Align marketing efforts with product launches and company priorities
• Partnerships & Community • Build relationships with educators, creators, influencers, publishers, associations, and strategic partners
• Expand ambassador, referral, and affiliate programs
• Identify partnership opportunities that drive awareness, acquisition, and engagement
• Support conference, event, and community-building initiatives
• Creative & Brand Operations • Partner with internal creatives to produce high-quality content efficiently
• Improve production workflows and marketing systems
• Evaluate campaign performance and iterate on messaging and creative assets
• Contribute new ideas for launches, campaigns, partnerships, and growth experiments
• Analytics & Performance • Own reporting on key growth metrics including CAC, LTV, ROAS, conversion rates, retention, engagement, and revenue contribution
• Build dashboards and performance reporting systems
• Deliver weekly and monthly marketing insights and recommendations
• Establish a culture of experimentation and data-driven decision-making