Responsibilities

• Lead the strategy, planning, and execution of experiential marketing and brand activation programs across retail, foodservice, consumer, and industry channels.
• Define how the brand is experienced in-market, ensuring activations consistently reinforce brand positioning, storytelling, and commercial priorities.
• Develop scalable experiential frameworks, activation standards, and operational processes while remaining closely connected to onsite execution and delivery.
• Identify opportunities to increase brand visibility, deepen customer engagement, and drive trial through strategic events, partnerships, and experiential programs.
• Develop scalable event processes and activation playbooks to improve operational consistency and efficiency.
• Oversee all event logistics, including vendor management, staffing, travel coordination, product coordination, shipping, setup, onsite execution, and post-event recaps.
• Establish activation objectives and success metrics to measure impact and continuously improve program effectiveness.
• Track and report event performance, consumer engagement, and activation return on investment.
• Develop scalable staffing models, field execution standards, and reporting processes that improve operational effectiveness across markets.
• Deliver hospitality-driven experiences that elevate brand reputation.
• Lead planning and execution of retailer roadshows, trade shows, new store openings, regional consumer events, and community activations.
• Partner with retail and foodservice sales teams to align activation plans with business and customer priorities, promotional calendars, and growth opportunities.
• Manage retail demonstration and sampling programs to increase consumer education, trial, and conversion.
• Manage brand presence at key foodservice and culinary events, including Flavor Forays BBQ Championship, StarChefs Rising Stars, chef dinners, and industry luncheons.
• Collaborate with Sales, Communications, Operations, and Customer Support teams to ensure seamless execution across all programs.
• Support integrated marketing efforts by partnering with creative, public relations, and communications teams to amplify brand storytelling around events and activations.
• Serve as a brand ambassador at events and in external-facing interactions.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 8+ years of experience in experiential marketing, brand activation, event marketing, or related fields.

Preferred

• Experience executing consumer, retail, and/or foodservice events for a food, beverage, hospitality, or lifestyle brand.
• Willingness to travel frequently, including evenings and weekends as needed.
• Experience with project management and collaboration platforms such as Asana, Monday.com, or similar tools.