Responsibilities

• Marketing Strategy, Brand & Positioning
• Liaison with the VP of Client Services and Growth and our marketing agency to help shape the company's go-to-market strategy across the medical, commercial, and defense markets
• Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities to inform refinement requirements
• Refine and evolve the company's value proposition, messaging, and positioning as required
• Own the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals, social media, email marketing, events, sales enablement materials, customer communications, and all other brand assets
• Own implementation of marketing KPIs and monitoring of progress
• Demand Generation: Own tracking of campaign performance and continuously improving marketing effectiveness using data and analytics
• Create and optimize lead generation programs in partnership with the sales organization
• Develop and execute integrated marketing campaigns that generate qualified opportunities
• Produce and coordinate marketing content across multiple channels

Requirements

• 7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development
• BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts
• Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions
• Highly organized, self-directed, and comfortable working independently
• Experience developing marketing strategy while also personally executing marketing programs
• Strong understanding of industrial, technology, engineering services, or B2B technical marketing
• Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress. And social media platforms
• AEO and SEO competency
• Ability to juggle multiple projects simultaneously and get things done

Benefits

• A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided.