Ascendion logo
Ascendion

Senior Marketing Manager

Los Angeles, CA (On-site)

$160K/yr – $200K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own and optimize a multi-channel paid acquisition engine for a high-growth California personal injury firm, driving scalable Google Ads, Local Services Ads, and paid social campaigns while linking data across CallRail, CRMs, and BI dashboards.

Job Description

Responsibilities

  • Google Ads Strategy: Manage full account architecture, keywords, negatives, and testing across California.
  • Google Local Services Ads: Oversee statewide LSA campaigns, budget deployment, service areas, and lead scoring.
  • Closed-Loop Attribution: Connect CallRail and CRM systems (Lead Docket/Filevine) via Domo back into Google Ads to optimize for signed cases.
  • Paid Social (Meta): Direct campaign strategy, audience targeting, and creative testing across Facebook and Instagram.
  • Scripts & Automation: Deploy and maintain Google Ads scripts for budget pacing, anomaly detection, and reporting.
  • Executive Reporting: Build KPI dashboards and deliver performance insights directly to firm leadership.

Requirements

  • 5+ Years Google Ads: Proven record managing 7-figure annual spend.
  • Personal Injury Niche: Direct personal injury search experience required (California preferred).
  • LSA & CallRail: Hands-on expertise with Google Local Services Ads and CallRail setup.
  • Offline Conversions: Experience driving value-based bidding via legal intake CRMs (Lead Docket, Filevine).
  • Meta Campaigns: Strong working knowledge of paid social strategy and creative testing.
  • Scripts & Analytics: Ability to edit and deploy Google Ads scripts; proficiency with BI tools (Domo preferred).
  • Plus: Google Ads certifications, SQL, and API experience.
Ascendion logo

Ascendion

4.1 Glassdoor

Ascendion is a leader in AI-powered software engineering, helping businesses innovate faster, smarter, and with greater impact. We partner with Global 2000 clients across North America, APAC, and Europe to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AITM (EngineeringAI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth. Learn more at ascendion.com.Engineering to the Power of AITM, AAVATM, EngineeringAI, Engineering to Elevate LifeTM, DataAI, ExperienceAI, Platform EngineeringAI, Product EngineeringAI, Quality EngineeringAI, and GCCAI are trademarks or service marks of Ascendion®. AAVATM is pending registration. Unauthorized use is strictly prohibited.

Founded in 2022
Basking Ridge, New Jersey, USA
6.2K employees (150 in marketing)
ascendion.com
84% recommend to a friend
91% CEO approval

Salaries

Posted range

$160K/yr – $200K/yr

Taken straight from the job posting.

The middle of this range ($180K) is 56% above the median base salary for Senior Marketing Manager roles in the United States ($116K).

Senior Marketing Manager median pay in the United States

$117K/yr

Most pay falls between $98K and $143K. Based on 210 salaries.

See all Senior Marketing Manager salariesSee more Senior Marketing Manager jobs
See all Ascendion salaries

Traffic Signals

Monthly Visitors
88.3K
Traffic Source Mix
Search
29.4%
Direct
59.4%
Referral
8.4%
Social
2.3%
Paid
0.4%

Headcount Trend

Current headcount: ~6.3K
Ascendion logo

Senior Marketing Manager

Ascendion · Los Angeles, CA · On-site