Responsibilities

• Work closely with VP Sales and Head of Commercialization to develop sales strategies and programs to drive the adoption of the Arrive Point Network solution
• Own messaging architecture across company, product, and solution levels
• Translate complex technical capabilities into compelling business narratives
• Define differentiated value propositions and competitive positioning
• Assist product launch strategy, including announcement planning and asset creation
• Lead brand strategy and ensure consistent positioning across all channels and materials.
• Own website strategy, content direction, structure, and ongoing optimization.
• Manage visual identity, messaging clarity, and brand standards across digital and print collateral.
• Responsible for all tradeshow branding and on-point messaging to include appointment setting materials and associated messaging.
• Oversee creative development for sales decks, product briefs, one-pagers, case studies, whitepapers, and investor materials.

Requirements

• 5–10 years of B2B marketing experience with demonstrated brand leadership and creative management.
• Strong execution skills, experience managing teams and vendors, and the ability to translate complex technology into clear market messaging.
• Organized, detail-oriented, and comfortable operating in a growth-stage environment.
• Strong command over all relevant social media platforms and knowledge base that can translate into branded leader role, positive company perception and significantly increased volume of followers across all channels.