Senior Marketing Manager

Responsibilities

• The Senior Marketing Manager serves as a strategic connector across the organization, leading the development of integrated marketing strategies that accelerate long-term brand growth, revenue, and loyalty. By aligning cross-functional teams around shared business objectives in our key markets with a primary focus on domestic routes and California growth opportunities, this role bring complex marketing campaigns and initiatives to market while identifying opportunities that strengthen both customer engagement and business performance.
• Exercises considerable judgment to make decisions on complex campaigns including creative development, e-commerce initiatives, product and social – all while ensuring alignment against company goals.
• Acts as the critical intersection between teams to build go-to-market campaigns across the commercial team, revenue management, loyalty, social, lifecycle marketing and e-commerce, with particular representation as the marketing representative for domestic markets and a focus on California.
• Leads the cross-functional project teams that perform deep, data-driven analysis of business performance to inform future marketing strategies that activate key audience segments and drive results.
• Serves as the voice of key markets and subject matter expert on consumers and competitive dynamics in key domestic markets like California to develop impactful campaigns that resonate with key audience segments and drive action.
• Identifies high-impact and strategic opportunities that bring Alaska into the cultural and community zeitgeist while driving long term brand equity.
• Influences others across the organization by proactively communicating marketing plans, success metrics and learnings to senior leadership across workgroups in a digestible and actionable way.
• Deep experience in brand marketing and campaign planning, leveraging expertise to drive campaigns forward that build love with consumers.

Requirements

• 7 years of experience in marketing, advertising, agency or a related area.
• Bachelor’s degree with a focus in business administration, marketing, communications or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
• Creative thinker with a strong affinity for culture and trends, and a growth-focused mindset.
• Experience developing year-long strategy with detailed execution.
• Ability to easily transition from high-level strategic thinking to creative and detailed execution.
• Strong proactive critical thinking and problem-solving skills.
• Excellent communication skills (e.g., verbal, written, and listening), with experience influencing and presenting to senior leadership.
• Travel required ~30% of time, with regular travel to key markets.
• Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
• High school diploma or equivalent.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off