Senior Marketing Manager, AI Strategy and Transformation

Responsibilities

• Lead the day-to-day execution and ongoing evolution of the marketing AI transformation roadmap, coordinating priorities, milestones, dependencies, risks, and decisions across multiple workstreams.
• Support the design and phased implementation of an AI-enabled marketing operating model, including governance structures, decision rights, workflows, operating procedures, and human review controls.
• Identify and prioritize high-value AI opportunities across marketing based on business impact, feasibility, scalability, risk, and organizational readiness.
• Translate changes in customer behavior, digital discovery, and AI-mediated engagement into recommendations for marketing capabilities, content strategies, customer journeys, and channel optimization.
• Drive alignment across marketing, sales, product, data, technology, and enterprise AI stakeholders to support transformation initiatives and resolve dependencies.
• Develop and manage current-state and future-state workflows that incorporate AI capabilities, governance requirements, knowledge management, measurement frameworks, and workforce considerations.
• Evaluate build, buy, and partner alternatives by supporting business case development, platform assessments, proof-of-concept initiatives, and vendor evaluations.
• Facilitate the development of AI agent use cases and end-to-end workflows, including knowledge requirements, inputs, outputs, escalation paths, collaboration models, and human oversight.
• Coordinate pilot programs and support the transition of validated AI capabilities into scalable, repeatable production workflows and operating procedures.
• Manage transformation governance processes and executive reporting, providing clear, actionable updates on progress, risks, opportunities, decisions, and business results.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Information Systems, or a related field.
• Advanced degree or equivalent experience preferred.
• 7+ years of experience in B2B marketing, strategy, digital transformation, marketing technology, innovation, or related leadership roles.
• Demonstrated success leading complex AI, digital, or marketing transformation initiatives from strategy through implementation.
• Experience contributing to operating model design, including governance frameworks, decision rights, cross-functional workflows, RACIs, and human-in-the-loop controls.
• Strong understanding of how artificial intelligence is transforming marketing strategy, customer engagement, content discovery, decision-making, and operating models.
• Experience evaluating emerging technologies, platforms, and strategic partners, including development of business cases and build-versus-buy recommendations.
• Ability to translate technical concepts, including AI agents, workflow orchestration, knowledge systems, and data integrations, into business requirements and operating processes.
• Understanding of responsible AI, governance, risk management, adoption strategies, and enterprise change management considerations.
• Experience defining and measuring adoption, operational effectiveness, efficiency, quality, and business outcomes.

Benefits

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice