Marketing Manager - North America
Studiosity
USA (Remote)
$78K/yr - $105K/yr (Est.)In-houseFull-timeMid level
3 hrs ago
Senior Marketing Manager - Advisor Marketing
Baltimore, MD (Hybrid)
$110K/yr – $236K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Job Summary
Own and orchestrate integrated investment content and thought leadership marketing, aligning with Sales and Investment teams, shaping advisor-facing narratives, and driving cross-functional activation and optimization.
- Lead integrated marketing plans for priority content and thought leadership
- Partner across ETFs, Model Portfolios, and Private Markets to align investment perspectives with business priorities
- Coordinate cross-functional activation and measure performance to improve results
Job Description
Responsibilities
- Shape investment content and thought leadership strategy:
- Identify opportunities to connect market developments, investment insights, and thought leadership to advisor needs and strategic business priorities.
- Translate complex investment and product concepts into compelling advisor-facing narratives and marketing opportunities.
- Bring a strong understanding of the investment, product, advisor, and competitive landscape to inform marketing recommendations.
- Develop and lead integrated marketing plans:
- Own marketing strategies for priority investment content and thought leadership programs, defining audiences, objectives, positioning, channel strategies, KPIs, and activation plans.
- Partner with marketers across ETFs, Model Portfolios, Private Markets, and other strategic capabilities to connect investment perspectives to broader product and business priorities.
- Shape the strategy for advisor-facing content and sales tools that create relevant opportunities for Sales to engage financial advisors.
- Drive coordinated activation across marketing and sales channels, measuring performance and optimizing plans to improve results.
- Influence and align cross-functional partners:
Requirements
- Bachelor's degree or the equivalent combination of education and relevant experience.
- 8+ years of relevant work experience.
Preferred
- Experience developing integrated marketing strategies within asset management, wealth management, or financial services.
- Strong understanding of investment products, financial advisors, and wealth management distribution channels.
- Demonstrated ability to lead complex, cross-functional marketing initiatives and influence senior stakeholders.
- Experience developing marketing strategies that connect thought leadership, product positioning, and commercial objectives.
- Strong analytical, communication, and strategic planning skills, with demonstrated ability to translate business priorities into actionable marketing plans.
Benefits
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
T. Rowe Price
T. Rowe Price is a premiere global asset management organization, actively investing in opportunities to help people thrive in an evolving world. Headquartered in Baltimore, Maryland, we provide a broad range of investment solutions across equity, fixed income, and multi-asset capabilities for clients around the world—from individuals to advisors to institutions to retirement plan sponsors.Our active, independent investing approach has guided how we do business for more than 85 years. Our professionals have diverse perspectives, but are united behind a commitment to rigorous research. They collaborate to identify market risks and opportunities that can give clients sharper insights and an investment edge. We maintain a long-term view, aiming to deliver consistently strong performance in up and down markets.Our clients—and their success—are our singular focus. That’s why we build deep, meaningful partnerships, matching client goals with our expertise. By understanding clients’ needs and delivering timely, actionable insights and solutions, we can help them navigate change and achieve better outcomes. Guidelines: www.troweprice.com/social T. Rowe Price and our associates do not recommend or offer investment opportunities in any financial instrument (e.g., stocks, funds, cryptocurrency, etc.) via social media or messaging platforms.Intended for US audiences only. Download a prospectus for any T. Rowe Price mutual fund or ETF, which includes investment objectives, risks, fees, expenses, and other information that you should read and consider carefully before investing: https://trowe.com/3sqwKtLPlease remember that investing involves risk, including possible loss of principal and past performance cannot guarantee future results.T. Rowe Price Investment Services, Inc., registered broker-dealer and distributor, T. Rowe Price Mutual Funds and ETFs. 3212929
Salaries
Posted range
$110K/yr – $236K/yr
Taken straight from the job posting.
Links
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