Senior Marketing Manager

Fayetteville, AR (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive B2B growth marketing for a SaaS company by owning the inbound funnel, brand storytelling, events, and cross-functional execution.

  • Own the inbound funnel to hit MQL and pipeline targets.
  • Must-have: 5–8 years in B2B SaaS marketing with proven SEO/SEM and HubSpot CMS expertise.
  • Standout: Leads multiple teams (Growth, Design, Content) and drives cross-functional alignment.

Job Description

Responsibilities

  • Pipeline Delivery: Manage the inbound marketing funnel to deliver the MQL volume necessary to achieve company sales goals.
  • Brand Messaging & Storytelling: Refine the Acres brand voice for our enterprise clients. Translate complex data into clear, compelling content that resonates with B2B customers.
  • Event Coordination & Sales Support: Oversee the planning and execution of industry conferences . Responsible for all logistics, executive speaking opportunities, booth strategy, and lead-capture processes to ensure the sales team is positioned for success at every event.
  • Team Management: Lead the Digital Growth, Graphic Design, and Content functions. Coordinate team workflows to ensure all marketing initiatives are cohesive and delivered on schedule.
  • Channel Strategy: Oversee social media, blog content, and sponsored placements to build market awareness and drive inbound interest.
  • Technical Management: Build and optimize web pages and landing pages within the HubSpot CMS to improve conversion rates and user experience.
  • Internal Advocacy: Clearly communicate the marketing vision and strategy to leadership. Provide data-backed rationale for marketing decisions and be prepared to discuss and refine ideas with internal stakeholders.
  • Project Oversight: Manage timelines and requirements for cross-functional projects, including webinars, presentations, and video content, ensuring all assets align with brand standards.

Requirements

  • 5–8 years of progressive experience in B2B Growth Marketing, preferably within a SaaS environment
  • Proven successful record in SEO/SEM strategy
  • Experienced Manager: Success leading diverse teams in a competitive environment
  • Metric-Driven Success: A proven track record of managing marketing budgets and hitting specific lead generation and pipeline targets
  • Event Management: Experience coordinating logistics and strategy for large-scale trade shows and professional conferences
  • Technical Proficiency: Expert-level knowledge of HubSpot (CMS and Marketing Hub) and web analytics tools
  • Operational Discipline: Strong organizational skills with experience using Asana to manage complex projects and distill information into actionable tasks
  • Communication Skills: Excellent written and verbal communication, with the ability to explain complex concepts simply and professionally
  • Collaborative Mindset: Experience working closely with fast-paced sales teams to align marketing output with sales needs

Preferred

  • Industry Knowledge: A background in SaaS Real Estate, Land Brokerage, or Data Centers is highly preferred.

Benefits

  • medical, vision, and dental insurance for employee, spouse, and dependents
  • 401k plan with 4% employer match
  • unlimited Paid Time Off
  • generous stock options
  • company-wide bonus
Acres logo

Acres

Acres.com is an AI-powered land data and mapping platform built to bring transparency to America’s biggest asset–land. With data for over 150 million parcels of land, Acres brings together the information you need to understand and value land with confidence. Access more accurate and comprehensive land intelligence, comparable sales, and easy-to-use mapping tools for fast, informed decision making. Visit acres.com to learn more.

Founded in 2022
Fayetteville, Arkansas, USA
87 employees (9 in marketing)

Traffic Signals

Monthly Visitors
356.7K
Monthly Google Ads Budget
$39.6K
Traffic Source Mix
Search
50.1%
Direct
44.3%
Referral
3.1%
Social
0.8%
Paid
1.6%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
4 (5% of company)

Funding

Last Raise
Non Equity Assistance, 6 years ago

Funding History

  • Jun 2020
    Non Equity Assistance

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