WordPress Landing Page Manager
FirmPilot
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$100K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
5 days ago
Senior Marketing Manager - A/B Testing and Personalization
USA (Remote)
$101K/yr – $162K/yrSenior Level3+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own a hands-on optimization and experimentation engine that blends A/B/MVT testing, personalization, and experience targeting to lift traffic and conversion across the site.
- Experimentation: Build and analyze tests with AEM, Target, and Journey Optimizer to drive measurable improvements in engagement and purchases.
- Communication and governance: Translate results into product and performance narratives and maintain dashboards for ongoing tracking.
- Implementation and QA: Deliver HTML/CSS/JS based offers and verify data collection, audience qualification, and end-to-end experience delivery.
Job Description
Responsibilities
- Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates
- Support .com product team by communicating experiment results, insights and performance narratives
- Implement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers
- Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery
- Build Adobe Analytics and Customer Journey Analytics testing dashboards
- Monitor and analyze tests throughout their life cycle
- Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library
- Provide thought leadership including current trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh ideas and external benchmarks to the team
Requirements
- 3+ years of experience in digital optimization, personalization, or experimentation
- Strong communication and presentation skills
- Hands-on experience executing A/B and multivariate tests in Adobe Target and Adobe Journey Optimizer
- Working knowledge of Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Launch, Adobe Journey Optimizer, Real-time CDP) or comparable platforms
- Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools
- Strong analytical skills and proficiency in building and interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)
Preferred
- Adobe Target Business Practitioner or Developer certification
- Familiarity with Workfront
Benefits
- competitive pay, comprehensive benefits, and support for life both in and outside of work.
- Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
H&R Block
H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!
