Senior Marketing Leader, Parkinson's at GE HealthCare | USA | $135K/yr – $202K/yr

GE HealthCare

Senior Marketing Leader, Parkinson's

USA (Remote)

$135K/yr – $202K/yrSenior Level7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global pharma marketing strategy and launch excellence for a neuroscience-focused portfolio.

Own the development and execution of go-to-market plans and brand strategies.
Must-have: 7+ years in pharmaceutical marketing with product launches and lifecycle management.
Standout: Neurology/Parkinson’s domain experience with executive-level presentation skills.

Job Description

Responsibilities

Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share.
Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.
Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.
Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
Oversee marketing budgets and ensure cost-effective execution of marketing activities.
Ensure all marketing activities are compliant with regulatory and corporate guidelines.
Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.
Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands. Excellent executive communication and confident presenting to senior leadership.

Requirements

Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
7+ years of pharmaceutical marketing experience, including product launch and lifecycle management.
Strong understanding of pharmaceutical markets, including regulatory and market access environments.
Proven track record of cross-functional team leadership and stakeholder engagement.
Excellent communication, strategic thinking, and project management skills.
Neurology therapeutic area experience is required, and prior Parkinson’s disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.
Exceptional executive presence with the confidence and polish to present effectively to senior leadership.

Preferred

Technical and clinical marketing and ability to translate clinical unmet need into strategy
Incorporate advocacy and engagement strategy into marketing plans
ROMS and ROI for marketing

Benefits

GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

GE HealthCare

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform.With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world.We embrace a culture of respect, transparency, integrity and diversity and we work to create a world where healthcare has no limits.

Founded in 1997

Chicago Ridge, Illinois, USA

59K employees (2,550 in marketing)

www.gehealthcare.com