Senior Marketing Lead

Responsibilities

• Oversees the day-to-day execution of marketing projects, campaigns, and operational initiatives to ensure timely delivery, quality outcomes, and alignment with business objectives.
• Leads the planning, coordination, and implementation of marketing programs across multiple channels, including web, email, print, digital advertising, social media, and point-of-sale marketing.
• Owns workflow management across multiple concurrent initiatives, balancing resources, priorities, deadlines, and business needs.
• Establishes project scopes, timelines, milestones, deliverables, and success metrics to support effective project execution.
• Makes routine operational and tactical decisions to address project needs, maintain workflow continuity, and support team productivity.
• Identifies project risks, roadblocks, and dependencies and proactively implements solutions to ensure successful outcomes.
• Reviews marketing deliverables to ensure accuracy, consistency, brand alignment, and adherence to established standards and processes.
• Maintains documentation, project records, timelines, and operational reporting to support organizational effectiveness.
• Serves as a key resource and subject matter expert for Marketing Specialists, Senior Marketing Specialists, and Marketing Leads, providing guidance, coaching, and support on project execution and best practices.
• Coordinates and prioritizes team workloads to ensure efficient resource utilization and successful delivery of marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field preferred.
• 4-6 years of progressive marketing, marketing operations, project management, or related experience required.
• Experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Experience coordinating cross-functional stakeholders, vendors, agency partners, and internal teams to achieve project objectives.
• Demonstrated ability to prioritize competing demands and make sound decisions under changing business conditions.
• Experience executing integrated marketing campaigns across digital and traditional marketing channels.

Preferred

• Experience within multifamily housing, real estate, property management, hospitality, retail, or other multi-location service environments preferred.
• Experience leading marketing operations, campaign management, or process improvement initiatives.
• Working knowledge of marketing automation, CRM, content management systems, and digital advertising platforms.
• Experience developing standard operating procedures, workflow documentation, and project management frameworks.
• Certification in project management, Agile methodologies, process improvement, or related disciplines preferred.
• Experience analyzing campaign performance metrics, marketing effectiveness, and operational KPIs to drive informed decision-making.

Benefits

• Medical, dental, vision, and life insurance options, HSA/FSA plans, short and long-term disability paid by the company.
• 401(k) plan with employer matching contribution up to 6%.
• Paid time off including vacation, sick time, and 14 holidays.
• Paid parental leave of up to 16 weeks.
• Tuition assistance program and up to 100% reimbursement for job-related certifications and licenses.
• 15 hours of paid time annually for community service.
• Commuter benefits and pet insurance.
• Consumer discounts on various products and services.
• Opportunities for ongoing professional development, leadership training, and career growth.