Senior Marketing Events Manager

Los Angeles, CA (On-site)

$138K/yr – $279K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end to end events program with strict governance, tying client-facing experiences to pipeline impact and portfolio optimization.

  • Own events portfolio strategy and execution across in person, hybrid, and virtual formats.
  • Partner with BD and Marketing to weave events into campaigns and account plans.
  • Drive ROI and portfolio growth with a disciplined go/no go framework and data driven insights.

Job Description

Responsibilities

  • Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.
  • Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.
  • Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.
  • Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.
  • Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.
  • Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.
  • Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.
  • Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption
  • Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
  • Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.

Requirements

  • 10+ years of experience in event strategy and management, with increasing leadership responsibility.
  • Legal environment experience strongly preferred.
  • CMP or similar certification a plus.
  • Strong analytical capabilities, with experience leveraging Salesforce and event platforms to drive insights.

Preferred

  • Legal environment experience strongly preferred.
  • CMP or similar certification a plus.
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Perkins Coie

Perkins Coie is a leading international law firm that is known for providing high value, strategic solutions and extraordinary client service on matters vital to our clients' success. With more than 1,200 attorneys in offices across the United States, Europe, and Asia, we provide a full array of corporate, commercial litigation, intellectual property, and regulatory legal advice to a broad range of clients, including many of the world's most innovative companies and industry leaders as well as public and not-for-profit organizations.

Founded in 1912
Seattle, Washington, USA
2.9K employees (76 in marketing)