Responsibilities

• Own and evolve Userpilot’s global brand positioning, narrative, and visual identity .
• Lead the ideation and execution of creative, memorable, category-defining campaign concepts .
• Develop strong, emotionally resonant messaging that speaks directly to our ICP.
• Ensure Userpilot stands out with a distinct tone, style, and point of view across all channels.
• Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.
• Ensure every asset is designed with distribution in mind —built for attention, engagement, and paid amplification.
• Elevate Userpilot’s thought leadership in product adoption, PLG, and user onboarding.
• Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels, including:
• LinkedIn Ads (especially ABM)
• Build ABM-ready creative that resonates with mid-market & enterprise accounts.
• Tailor multi-touch sequences for ICP personas across PM, PX, CS, and C-suite.

Requirements

• 5+ years in B2B SaaS marketing , ideally in product adoption, PLG, product analytics, or customer onboarding.
• Proven track record combining creative brand strategy with paid acquisition execution .
• Strong experience running:
• LinkedIn Ads & ABM campaigns
• Google Ads / Display / YouTube
• Reddit Ads or experimental channels
• Demonstrated success producing high-quality content with strong distribution frameworks.
• Ability to craft powerful, differentiated narratives that resonate with mid-market and enterprise buyers.
• Experience leading and scaling multi-disciplinary marketing teams.
• Strong storytelling, visual instincts, and creative sensibility.
• Data-driven approach to evaluating creative performance and campaign efficiency.

Preferred

• Prior ownership of major brand refreshes or category-building campaigns.
• Experience building user communities or developer/product communities.
• Previous success launching product narratives or PLG motion campaigns.
• Public speaking, external thought leadership, or content creator experience.