Responsibilities

• Develop and execute integrated marketing campaigns for product lines to optimize sales for all front-list and backlist Bible projects and product lines.
• Oversee all areas of marketing and publicity, both online and offline, including, but not limited to: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing, and content marketing for various channels.
• Manage additional marketing staff including performance appraisals and effective coaching
• Secure and lead external marketing partners/vendors.
• Analyze marketing campaigns and makes recommendations for adjustments and key learnings based on those results.
• Provide relevant metadata, including keywords, for new releases as well as update key backlist, as needed.
• Work closely with the product development team to contribute to overall direction of creative, packaging, and brand messaging, as well as recommend product development and modifications to take advantage of marketing opportunities
• Present marketing plans and updates at key meetings with sales teams and other internal stakeholders, as well as external authors/proprietors, retail, and marketing partners.
• Manage budget development and expense projections for relevant projects.
• Attends relevant trade shows and conferences, as required.

Requirements

• 8+ years of highly complex marketing and/or sales experience.
• 4+ years of people management experience, experience leading a business unit or function of an organization
• Managed and executed product launches and integrated campaigns using both digital and traditional marketing channels
• Hands-on experience with email, social media, and digital advertising strategy and execution
• Used marketing management tools and digital analytics tools
• Managed and led outside vendors
• Analyzed marketing results/ROI
• Understands the Spanish-speaking Christian market in the U.S. and Latin America, including differences between theological viewpoints and/or denominations.
• Understanding of Biblical doctrine
• Bachelor’s degree in Bible Theology/Studies or Christian Ministry preferred; marketing, business or related degrees considered.

Benefits

• In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.