Responsibilities

• Own and optimize paid demand gen across Meta, Google (Search/PMax), and LinkedIn — budgeting, targeting, creative testing, and reporting on CAC and pipeline contribution
• Own organic growth: SEO strategy, content optimization, and site architecture to grow non-paid pipeline
• Drive Answer Engine Optimization (AEO/GEO) — structuring content to surface in AI search and LLM answers (ChatGPT, Perplexity, Google AI Overviews)
• Build and send nurture and lifecycle campaigns in HubSpot (workflows, segmentation, email creation)
• Make ongoing website updates — landing pages, copy, conversion optimization — using our CMS
• Stand up and iterate on reporting across ad platforms, HubSpot, and Salesforce to tie spend to pipeline
• Adopt and integrate new martech and AI tooling quickly, using AI natively in daily workflows to move faster
• Partner with sales and RevOps on funnel metrics, campaign hierarchy, and attribution

Requirements

• 5–8 years in growth / demand gen, ideally B2B SaaS
• Proven hands-on performance marketing across Meta, Google, and LinkedIn
• Hands-on SEO experience (technical + content); familiarity with tools like Semrush or Ahrefs
• Understanding of how AI search surfaces content and how to optimize for it (AEO/GEO)
• Strong HubSpot skills (email builds, workflows, segmentation); Salesforce familiarity a plus
• Comfort making website edits (CMS; basic HTML/CSS a bonus)
• Demonstrated ability to learn new systems fast and work AI-first
• Analytical, self-directed, comfortable owning outcomes as an individual contributor

Preferred

• Experience marketing to finance / FP&A or technical buyers
• Familiarity with HockeyStack, attribution tooling, or SQL

Benefits

• - We provide 100% covered employee medical, dental, and vision insurance options, including FSA/HSA options plus free memberships to OneMedical, Teladoc, and Talkspace.
• - Our flexible paid vacation and sick/mental health time guidelines help you get the time and space you need.
• - We offer stock options to all full-time employees of Cube, as we want you to be connected to the success of the company.
• - We offer 12 weeks of 100% paid parental leave for the birthing parent.
• - We offer each Cuber a quarterly learning budget to spend on books, classes, or events that support your development.
• - You’ll be joining an experienced team of tech startup leaders who are eager to work with you and provide support and mentorship!
• - You’ll work for a company that our customers are truly excited about!