Responsibilities

• As a Marketing Data Scientist for Apple Services, you will help drive growth in media services and evolve our marketing programs through attribution, causal inference, A/B testing, and LTV prediction modeling.
• Your work will directly influence Services strategy for driving engagement and revenue growth.
• You'll work collaboratively with partners across Business, Marketing, Product, and Engineering daily to deliver material customer and business value.

Requirements

• 5+ years of experience extracting business insights from large datasets, specifically employing programming languages like Python and SQL
• Demonstrated ability in a Data Scientist or Data Analyst role, preferably for a digital media, MarTech, digital subscription business, or technology business
• Excellent communication and presentation skills with meticulous attention to detail with the ability to communicate effectively between marketing, business and analytics teams
• Experience with standard marketing data science analysis to include experimental design, linear regression, clustering, survival, and quasi-causal analysis, with solid experience measuring both paid and non-paid campaigns
• Curious business mindset with an ability to condense complex concepts and analysis into clear and concise takeaways that drive action
• Bachelors degree in Computer Science, Economics, Engineering, Mathematics, Data Science, Statistics or equivalent professional experience

Preferred

• Experience in and/or passion for the media and entertainment industry
• Experience analyzing the performance of subscription businesses and familiarity with subscription lifecycle metrics
• Skilled at measuring advertising value through causal inference techniques
• Advanced degree in a related field preferred