Senior Marketing Content Specialist

Responsibilities

• Develop campaign content. Create briefs, messaging, and copy for emails, landing pages, blogs, and social.
• Own organic social. Plan the calendar, create posts and Canva graphics, and manage scheduling.
• Find useful stories. Connect with sales and operations to understand customer challenges, learn our services, and gather insights for content.
• Support customer conversations. Create clear sales materials that explain our services and their value.
• Bring stories to life through video. Develop concepts and scripts, help capture footage, and edit short videos for social and other marketing content.
• Keep projects moving. Manage deadlines, gather input, communicate progress, and see work through completion.

Requirements

• A strong writer with good content judgment. You understand your audience, find a relevant angle, and make complex information easy to understand.
• Self-directed and resourceful. You can work from a goal without needing every step mapped out. You ask thoughtful questions, solve problems, and know when to seek input.
• Creative and organized. You turn ideas into practical plans, follow through, and find better ways to get the work done.
• An approachable, proactive communicator. You build relationships, earn cooperation, and explain your choices while staying open to feedback.
• Comfortable with AI and modern marketing tools. You use AI to explore ideas and accelerate drafts, then apply your judgment to verify claims, sharpen messaging, and produce quality content.
• Confident in Canva. You can create everyday graphics with clear layouts, readable typography, and a consistent brand feel.
• You bring approximately 4+ years of relevant experience, with examples of content and projects you’ve developed and delivered independently.

Preferred

• Experience creating polished graphics from scratch.
• Experience filming and editing short interviews, service footage, or social videos.
• Experience developing customer stories or case studies.
• Familiarity with SEO or marketing platforms such as HubSpot.
• A background in B2B marketing, multifamily, or service-based businesses.