Responsibilities

• As a Senior Marketing Consultant, you will serve as a strategic recruitment marketing partner to five business units, developing data-driven, insight-led talent attraction strategies aligned with Caterpillar's enterprise priorities and Employee Value Proposition (EVP).
• You will collaborate with Talent Acquisition, HR, Communications, and business leaders to understand workforce needs, influence decisions, and deliver marketing solutions that support key hiring objectives.
• Leveraging campaign performance data, market insights, candidate trends, and competitive intelligence, you will provide strategic recommendations that optimize recruitment marketing investments and improve hiring outcomes.
• You will lead cross-functional initiatives, pilot new marketing capabilities, and drive consistent, high-quality execution across global audiences to enhance talent attraction performance throughout the candidate journey.

Requirements

• Strong consulting, stakeholder management, project management, and analytical skills, along with expertise in recruitment marketing channels, technologies, and best practices.
• Customer Focus: Ability to understand candidate and stakeholder needs and translate into effective recruitment marketing solutions.
• Influencing: Ability to build alignment, gain commitment, and drive results across teams and leadership levels.
• Relationship Management: Ability to establish and maintain productive partnerships with internal stakeholders, external vendors, and agency partners.
• Strategic Thinking: Ability to connect business objectives, workforce priorities, and market insights to develop effective talent attraction strategies.
• Effective Communications: Ability to communicate ideas and strategy clearly through presentations, reporting, recommendations, and stakeholder engagement.
• Creativity: Ability to develop innovative approaches that strengthen candidate engagement and support hiring goals.
• This position will be located in Irving, TX
• This role requires 5 days a week in office
• Domestic relocation is available for those who qualify

Preferred

• Integrated recruitment marketing strategy across paid social, digital advertising, SEM, employer branding, content marketing, social recruiting, career sites, and recruitment events.
• Campaign optimization based on KPIs, with clear reporting and executive-level recommendations.
• Recruitment marketing technology experience, including ATS, CRM, marketing automation, analytics platforms, and project management systems.
• Vendor and agency management experience, including oversight of external recruitment marketing, media, and creative partners.
• Experience managing recruitment marketing investments and evaluating campaign effectiveness, business impact, and ROI.
• Market research, audience segmentation, candidate persona development, and competitive analysis to identify opportunities and guide strategy.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*