Responsibilities

• Messaging & Content Strategy — Lead development of messaging frameworks, value propositions, and campaign narratives; Translate business priorities into clear, audience-focused messaging; Ensure brand consistency across all marketing channels
• Campaign Planning & Execution — Plan and execute integrated marketing campaigns (e.g., open enrollment, product launches); Develop content calendars, creative briefs, and campaign plans; Coordinate with internal teams, vendors, and agencies; Support paid and organic campaign execution; Partner with performance team to align content with data insights
• Channel Management — Oversee messaging across email, web, social media, digital ads, and print; Manage social media strategy and content execution; Maintain editorial and campaign calendars; Collaborate with teams to adapt messaging across channels
• Brand, PR & Partnerships — Support press releases, media materials, and partner communications; Ensure alignment between external messaging and brand positioning
• Performance & Optimization — Track and analyze campaign performance (engagement, conversions, etc.); Apply insights to improve future campaigns and content strategies
• Other Duties — Support marketing events and cross-functional initiatives; Assist with additional marketing projects as assigned

Requirements

• Bachelor’s degree or equivalent experience
• Minimum 5 years of experience in marketing communications, campaign marketing, or integrated marketing
• Strong writing and editing skills across multiple formats
• Experience managing projects, timelines, and cross-functional teams
• Familiarity with brand management and audience segmentation
• Experience with social media platforms and marketing tools
• Strong communication, organizational, and problem-solving skills
• Ability to work independently and adapt to changing priorities
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Portfolio of writing or campaign work

Benefits

• We focus on your health and pay 100% for your family's medical insurance and provide 20 days of paid personal time off during your first year!
• Hybrid/work-from-home eligible
• Competitive compensation & excellent benefits offered