Senior Marketing Communications Specialist at PDI | Woodcliff Lake, NJ | $85K/yr – $105K/yr

PDI

Senior Marketing Communications Specialist

Woodcliff Lake, NJ (On-site)

$85K/yr – $105K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own cross channel social and paid media with end to end content, calendar, and performance optimization for healthcare brands; you will run LinkedIn and Google Ads campaigns and integrate paid earned and owned media for visibility and thought leadership.

Own social content strategy and calendar for multiple units with cross functional approvals.
Lead LinkedIn and Google Ads campaigns, collaborating with sales and internal SMEs.
Coordinate an integrated paid, earned, and owned media program to raise brand visibility and industry awareness.

Job Description

Help identify social media strategies that support brand awareness, lead generation for sales, overall engagement, and business goals, supporting all business units (Healthcare, Sani Professional, Tru-D) and corporate.
Create, route for approval (with cross-functional reviewers) and schedule social media content across platforms for all business units (including Corporate).
Develop content and creative assets as needed.
Maintain and optimize editorial calendars.
Monitor channel performance, analyze results, and provide monthly and quarterly recommendations to improve effectiveness.
Partner with the Sr. Manager to identify and implement paid social and content amplification opportunities.
LinkedIn Advertising (Paid) - Develop and execute LinkedIn paid campaigns (lead generation and/or awareness) for all business units (roughly 5-10 per year).
LinkedIn Advertising (Paid) - Serve as the primary LinkedIn liaison for internal stakeholders and LinkedIn representatives.
LinkedIn Advertising (Paid) - Create messaging, audience targeting, content requirements, and deployment plans in collaboration with business unit leaders.
LinkedIn Advertising (Paid) - Oversee creative asset development, approvals, and campaign execution.
LinkedIn Advertising (Paid) - Help manage campaign calendars and timelines.
LinkedIn Advertising (Paid) - Monitor campaign performance and leverage insights to optimize results.
LinkedIn Advertising (Paid) - Work closely with SalesForce.com lead to understand ROI with sales team.
Google Ads (AdWords) - Develop and manage Google Ad campaigns across all business units.
Google Ads (AdWords) - Partner with internal subject matter experts to create, review, and maintain accurate, relevant ad copy, landing page content, and keyword strategies.
Google Ads (AdWords) - Monitor industry trends to identify and implement timely search terms and campaign optimizations.
Google Ads (AdWords) - Collaborate with external agency partners to execute campaigns, monitor performance, analyze results, and recommend ongoing improvements.
Google Ads (AdWords) - Track and report on campaign performance and provide insights internally.
Paid, Earned & Owned Media Management - Drive an integrated paid, earned, and owned media program that supports our Sani Professional business.
Paid, Earned & Owned Media Management - Identify, evaluate, and execute editorial and paid media opportunities that increase brand visibility, thought leadership, and industry awareness.
Paid, Earned & Owned Media Management - Partner with internal subject matter experts and external partners to develop and place thought leadership content and other awareness opportunities such as panels, Q&A.
Newsletter Development and Execution - Develop and manage newsletters (3) across all business units.
Newsletter Development and Execution - Oversee content planning, creation, approvals, and distribution to ensure alignment with marketing objectives.
Newsletter Development and Execution - Monitor content performance and audience engagement metrics, recommending adjustments to optimize results.
Newsletter Development and Execution - Partner with internal stakeholders to identify content opportunities that support business priorities and thought leadership goals.
Event Support -
Event Support - Support the planning and execution of customer events at national tradeshows (1-2 per year).
Event Support - Assist the team in deliverables for internal events, including PDI’s National Sales Meeting, Be The Difference Day and other employee engagement initiatives.

PDI

PDI is dedicated to leading the fight against preventable infections in healthcare, foodservice and our communities. Driven by a commitment to research, quality and service, PDI provides innovative products, educational resources, training and support to help prevent infection transmission and promote health and wellness. PDI has three divisions, PDI Healthcare, Sani Professional and PDI Contract Manufacturing. --PDI Healthcare: Offers evidence-based, market-leading Interventional Care, Environment of Care, UVC Disinfection, and Patient Care solutions, all designed to help reduce preventable infections, control associated costs, and ultimately help save lives across the healthcare continuum care. PDI’s majority share acquisition of Tru-D® SmartUVC extends the portfolio, addressing the need for a layered approach to disinfection. Learn more: https://pdihc.com/--Sani Professional: Committed to making commercial cleaning easy, convenient, and user-safe for the foodservice industry by offering innovative solutions that take the complexity out of compliance and protect the health of employees and guests. At Sani Professional®, FOOD SAFETY is our passion. Making it SIMPLE is our mission.TM Learn more https://saniprofessional.com/--Contract Manufacturing: Partners with leading consumer brands and pharma companies to deliver products in alternate delivery systems, focusing on the highest level of quality with solutions and manufacturing services to handle all your needs. Learn more https://pdicontract.com/

Founded in 1977

Woodcliff Lake, New Jersey, USA

887 employees (34 in marketing)

www.wearepdi.com