Senior Marketing Communications Specialist, Fire Service

Responsibilities

• Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams.
• Ensures campaigns promote brand and message consistency.
• The main function of the role is to create successful, tactical marketing campaigns tied to overall NA sales and marketing initiatives, owning their implementation from ideation to execution.
• This includes writing tactical campaign plans, developing associated creative concepts and assets, as well as execution oversight.
• Planning and executing digital content for website properties and blog, including images and copy
• Managing photo and video shoots tied to marketing campaigns
• Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events
• Planning and creating content for email campaigns, including newsletter content
• Acting as main contact for marketing agencies, including managing their workload
• Analyzing and presenting comprehensive campaign reports

Requirements

• 5 years’ experience in a marketing role
• Past marketing strategy & goal development
• A thorough understanding of both existing and emerging marketing channels
• Ability to deliver consistent messaging across various channels
• Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance
• Strong problem-solving and critical thinking skills
• Strong Project Management skills
• Strong Verbal and Written Communication Skills
• Strong Organizational and Problem-Solving Skills
• Maximum of 10% travel required

Preferred

• Advertising or interactive agency experience
• Experience with online strategies & emerging digital technologies