Responsibilities

• Translate marketing strategy and business initiatives into integrated marketing campaigns supporting product launches, strategic initiatives, digital commerce, customer engagement, and business growth.
• Develop campaign briefs defining objectives, target audiences, customer journeys, key messaging, channels, deliverables, timelines, responsibilities, and success measures.
• Coordinate marketing resources and cross-functional stakeholders to move campaigns from concept through execution while keeping deliverables aligned, consistent, and on schedule.
• Serve as CSI's lead marketing communications writer for campaigns, product launches, promotions, and customer communications across digital, print, website, email, advertising, sales enablement, trade shows, and promotional channels.
• Develop customer-focused messaging, value propositions, campaign themes, headlines, calls-to-action, and copy that effectively communicate CSI's products, services, and capabilities.
• Create and maintain product and solution pages for the CSI website and marketing content to ensure information is accurate, current, compelling, and aligned with CSI's positioning and customer needs.
• Develop audience segmentation, automated customer journeys, nurture campaigns, and personalized communications using CRM, marketing automation, email marketing, forms, landing pages, and customer data.
• Analyze campaign, customer engagement, and marketing automation performance and recommend improvements that support customer engagement, repeat purchasing, lead nurturing, and campaign effectiveness.
• Use customer insights, CRM data, VOC findings, sales feedback, and marketing analytics to identify opportunities and inform campaign recommendations, audience strategies, and customer communications.
• Build collaborative relationships across Sales, Engineering, Product Management, Inside Sales, Customer Service, Business Systems, Digital Commerce, and executive leadership to support coordinated marketing execution.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required; High School Diploma or Equivalent also required.
• 7+ years of B2B marketing experience, including experience in a senior, lead, supervisory, or management-level role with responsibility for complex marketing initiatives and cross-functional projects.
• Demonstrated success developing and executing multi-channel marketing campaigns supporting customer acquisition, lead nurturing, customer engagement, and business growth through measurable results.
• Strong experience with CRM-based marketing campaigns and marketing automation programs, including audience segmentation, lead nurturing, customer journeys, workflow management, campaign testing, optimization, and performance reporting.
• Exceptional marketing writing and copywriting skills, including customer messaging, positioning, value propositions, and calls-to-action across multiple marketing channels.
• Strong understanding of permission-based email marketing, deliverability, opt-in requirements, and applicable privacy practices.
• Strong project management and cross-functional leadership skills with the ability to move complex initiatives from concept through execution.
• Proficiency with Adobe Creative Suite, including Illustrator and Photoshop.
• B2B marketing experience with manufactured, engineered, or technical products preferred.
• Experience supporting digital commerce, customer journey development, marketing analytics, reporting, SEO, and marketing technology platforms preferred.

Preferred

• Experience leveraging AI-assisted marketing tools to improve campaign development, writing efficiency, research, personalization, and marketing effectiveness while maintaining CSI's quality standards.

Benefits

• Health and wellness benefits
• Paid time off
• Retirement planning options
• Tuition reimbursement and continuing education support
• Opportunities for internal career advancement
• Company lunches, team events, and community volunteer opportunities