Senior Marketing Brand Specialist

Grand Rapids, MI (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the product storytelling and GTM execution for hospital and health care products, driving launches, pricing, and category insights through data, research, and executive-ready reviews.

  • Lead launches, GTM assets, and category content across teams.
  • Deliver data-driven insights, weekly updates, and monthly category reviews.
  • Turn consumer research into packaging, claims, and product decisions in collaboration with agencies and internal teams.

Job Description

Responsibilities

  • Supporting Global Product launches
  • Develop go-to-market materials (packaging, user guides, point of purchase material, product videos, a+ content etc.), partnering with outside and inside team members/agencies
  • Structure new products in the system and update and maintain product and claims matrices
  • Manage sales samples and prototypes
  • Commercialize existing or derivative products
  • Work with internal creative agency to lead the development of category POP & A+ content.
  • Understand the consumer, perform data analysis and measurement
  • Write up analysis and conclusions from research
  • Analyze data to understand the deeper level of what is happening over time (trends) and causes (why)
  • Lead business analysis and insights for the monthly Category Day business review.

Requirements

  • Degree minimum: Bachelor’s degree
  • Specific concentration: Marketing
  • Experience level: 3-6 years
BISSELL Homecare logo

BISSELL Homecare

Bissell Homecare is a hospital & health care company based out of 226 Berwick Avenue, Slough, United Kingdom.

Slough, England, GBR
2 employees

Salaries

Brand Marketing Specialist median pay in the United States

$73K/yr

Most pay falls between $65K and $79K. Based on 21 salaries.

See all BISSELL Homecare salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
12K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
24%
Direct
10.5%
Referral
15.5%
Paid
28.2%

Headcount Trend

Current headcount: ~2
BISSELL Homecare logo

Senior Marketing Brand Specialist

BISSELL Homecare · Grand Rapids, MI · Hybrid