Responsibilities

• Supports and optimizes advanced marketing automation workflows and leads strategies at Bloomberg Industry Group.
• Executes and enhances lead nurture, scoring, routing, and lifecycle programs.
• Proactively manages platform integrations and provides strategic insights to improve marketing performance.
• Collaborates closely with cross-functional teams, serves as an informal mentor and technical advisor to help the team maximize the impact of INDG's marketing automation platform.
• Build and optimize advanced workflows, lead scoring, routing, and lifecycle implementation.
• Proactively manage MAP-CRM sync issues and develop platform logic to ensure seamless lead flow.
• Advise marketing and sales teams on automation best practices.
• Lead campaign execution, including dynamic content, triggered workflows, and A/B testing.
• Maintain operational documentation, support compliance, and ensure data hygiene.
• Serve as an informal mentor, providing training and guidance to junior team members.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of hands-on experience with a MAP (preferably Salesforce Marketing Cloud).
• Experience with CRM integration (Salesforce preferred) and troubleshooting sync issues.
• Proficiency in HTML and SQL for customization and data management.
• Strong analytical skills and ability to translate data into strategic actions.
• Ability to communicate complex technical concepts in clear business terms.

Preferred

• Experience in B2B or agency environments.
• Familiarity with project documentation tools like Confluence and Jira.
• Knowledge of data privacy and compliance (GDPR, CAN-SPAM).
• Relevant marketing automation certifications.