Responsibilities

• Workflow & Automation Building
• Build, test, and maintain multi-stage automated workflows in HubSpot (welcome, nurture, drip, transactional, post-sale, service reminders, re-engagements, etc.)
• Troubleshoot and debug workflow logic, enrollment triggers, and timing to eliminate breakage and unintended contact paths
• Document workflow logic so campaigns are auditable and repeatable
• Email/SMS Nurture Campaigns
• Build multi-touch nurture sequences aligned to buyer journey stages
• Maintain email templates, personalization tokens, and dynamic content modules
• Segmentation & Database Management
• Build and maintain active lists and static segments based on lifecycle stage, behavior, and engagement
• Perform regular database hygiene (deduplication, property standardization, suppression list management)

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Data Analytics, or other business-related degree is preferred
• 2+ years’ hands-on experience working in HubSpot Marketing Hub
• 2+ years’ experience in lead-generation businesses; home services preferred
• Solid email marketing & automation track record (workflows, A/B testing, reporting)
• Demonstrated experience building complex, branching workflows and integrating email + SMS communications
• Strong understanding of lifecycle stages, lead scoring, CRM data structures
• Minimum Qualifications: (noted in description)
• Experience with HTML/CSS basics for light landing page or email template edits
• HubSpot Marketing Hub, inbound marketing, email marketing certifications a plus
• Required Competencies: High attention to detail; Solid organization and planning capabilities; Good written communication skills; Ability to manage multiple priorities in a fast-paced environment; Solid working knowledge of MS Outlook & Excel (Teams and SharePoint are pluses); Experience with MS Visio, Lucidchart, or similar flowchart software a plus; Experience leveraging Chat GPT or Claude for business purposes a plus

Preferred

• Experience with HTML/CSS basics for light landing page or email template edits
• Experience with HubSpot connectors (Google Ads, SEMRush, or similar) a plus
• Experience working with affiliate partner programs or Active Prospect a plus
• HubSpot Marketing Hub, inbound marketing, email marketing certifications a plus
• Experience leveraging Chat GPT or Claude for business purposes a plus

Benefits

• Medical Insurance (employer subsidized)
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Dental Insurance (free to employees)
• Vision Insurance (free to employees)
• Short-Term Disability (free to employees)
• Long-Term Disability
• Basic Life Insurance (free to employees)
• Holiday Pay