Marketing Automation Specialist

Chicago, IL (Unknown)

$97K/yr – $136K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end Eloqua based email marketing programs from campaign creation and QA to data governance, optimization, and cross-team collaboration, while guiding offshore execution and continuously improving automation workflows.

  • Campaign setup, QA, and deployment in Eloqua
  • Campaign monitoring, issue resolution, and performance optimization
  • Governance, documentation, and process improvement

Job Description

Responsibilities

  • Create and execute email marketing campaigns, landing pages, and forms within Eloqua, including audience targeting and segmentation, testing, deployment, and data monitoring
  • Perform thorough quality assurance reviews of email campaigns prior to deployment, validating segmentation, links, personalization, content, configuration, scheduling, and other campaign requirements
  • Monitor scheduled and active campaigns and integrations between Eloqua and third-party platforms, proactively identify and troubleshoot campaign, audience, data, email, form, and platform issues; independently resolve routine problems and escalate more complex issues
  • Serve as a primary point of contact for Marketing and Business Development teams for email marketing and Eloqua-related questions, requests, and technical issues, providing clear guidance, next steps, and best practices
  • Coordinate campaign execution activities with offshore team members, providing clear requirements, answering questions, reviewing completed work, and helping ensure deliverables meet established quality standards and deadlines
  • Troubleshoot email template errors and styling issues, reviewing and updating HTML/CSS to ensure proper formatting, functionality, and consistent rendering across email clients
  • Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and audience segmentation
  • Maintain established Eloqua governance and housekeeping standards such as managing, auditing, and overseeing folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.)
  • Develop, maintain, and regularly review documentation for marketing automation processes, procedures, and platform configurations to ensure accuracy and consistency across the team
  • Identify opportunities to improve marketing automation processes, documentation, quality controls, and workflows, and contribute to platform enhancements as experience develops

Requirements

  • Bachelor’s degree
  • At least five (5) years of related work experience
  • Proficient in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
  • Advanced knowledge of marketing automation platforms (e.g. Eloqua, Marketo, etc.)
  • Knowledge of CRM systems (Salesforce preferred)
  • Knowledge of HTML/CSS/JavaScript/WordPress
  • Knowledge of lead management best practices and performance reporting
  • Knowledge of governmental compliance policies and regulations (GDPR, DPIA, CASL, CCPA, etc.)
  • Strong ability to learn complex software solutions
  • Strong and concise written, verbal and presentation skills

Benefits

  • With us, you’ll find:\n\nA firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!\n\nEnthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.\n\nSupport to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.\n\nReal rewards for real work: We offer generous compensation packages that recognize hard work and excellence.
McDermott Will & Schulte logo

McDermott Will & Schulte

4.3 Glassdoor

McDermott Will & Emery is now McDermott Will & Schulte.Leading organizations turn to global law firm McDermott Will & Schulte for a better way to address legal challenges, connect with those at the forefront, and drive stronger outcomes. Working across more than 20 offices globally, our 1,750+ lawyers act on data-driven insights, deep relationships, and unmatched industry experience to deliver on our commitment of Always Better. Attorney Advertising. Prior results do not guarantee a similar outcome.

Founded in 1934
USA
3.6K employees (81 in marketing)
81% recommend to a friend
94% CEO approval

Salaries

Posted range

$97K/yr – $136K/yr

Taken straight from the job posting.

See all McDermott Will & Schulte salaries

Marketing Team

Marketing Team Size
68 (2% of company)
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
122.2K
Traffic Source Mix
Search
51.4%
Direct
40.3%
Referral
6.2%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~3.6K

Recent News

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Marketing Automation Specialist

McDermott Will & Schulte · Chicago, IL · Unknown