Responsibilities

• TV & CTV Investment Strategy
• - Develop annual and quarterly media strategies aligned to business objectives and customer growth goals.
• - Partner with our media agency to build media plans across linear TV, streaming, and emerging video platforms.
• - Recommend investment levels, channel mix, audience strategies, and flighting based on business priorities and performance.
• - Continuously evaluate new partners, inventory opportunities, targeting capabilities, and measurement solutions.
• Lead our Agency Partnership
• - Serve as the day-to-day strategic lead for our TV and CTV agency relationship.
• - Challenge media recommendations with thoughtful questions and data-driven insights.
• - Hold agency partners accountable for planning quality, optimization cadence, innovation, reporting, and performance.
• - Lead weekly business reviews and quarterly planning sessions.

Requirements

• Bachelor's degree preferred
• 3-5 years of experience in TV, Connected TV, video media, or integrated media planning.
• Strong understanding of the evolving TV ecosystem, including linear TV, streaming, Connected TV, and video measurement.
• Experience managing agency relationships and influencing external partners.
• Excellent analytical skills with the ability to synthesize data into strategic recommendations.
• Strong communication and presentation skills, including experience presenting to senior stakeholders.
• Comfortable working cross-functionally with other Marketing teams, Creative, Analytics, Finance, and Executive Leadership.
• Highly organized with excellent project management skills and attention to detail.
• Experience working: Within a media agency supporting national TV/CTV clients. Substitute experience would be in-house for a consumer brand managing TV and video investments.

Benefits

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.