Responsibilities

• Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives
• Coordinate activities to support strategic marketing plans which may include, but are not limited to, thought leadership, sponsorships, special events, seminars, trade show exhibits, webinars, meet-and-greet networking events, digital advertising, social media and communications
• Plan, execute and analyze strategic marketing campaigns that align with practice-specific growth goals
• Develop marketing collateral including writing, editing and proofreading
• Maximize exposure through the appropriate strategic marketing channels, ensuring compliance with firm guidelines and brand standards
• Develop formal presentations to clients, prospective clients, and referral sources
• Develop communications for clients, prospects, and internal staff
• Support the maintenance of current practice-specific proposal and presentation content, website content, collateral, templates, and other sales-supporting materials
• Conduct online and database research of specific companies and/or target lists as well as competitive, executive, market and industry research; create reports
• Support aspects of proposal and presentation development relating to new business development activity and assist proposal writers as requested

Requirements

• Excellent Microsoft Office Suite skills. Experience with InDesign and Salesforce.com helpful. Experience with marketing automation and project management tools preferred
• Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management
• Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused, collaborative and fast-paced environment. High-level verbal and written communication skills. High attention to detail
• Bachelor’s degree in marketing, communications, English, journalism or related field required
• Minimum of 3 years marketing project planning and execution experience required, professional services environment preferred
• Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel
• General understanding of digital marketing and marketing automation concepts