Senior Marketing Associate, Rosetta Stone Consumer

San Mateo, CA (On-site)

$85K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and drive multi-channel marketing initiatives across email, site, app stores, and ecommerce; craft brand and product messaging and consumer content; partner with Product and other teams to ensure consistent messaging and GTM launches; analyze performance and learner engagement to optimize strategy; develop globally resonant, localized outreach informed by language-learning motivations.

  • Own go-to-market campaigns across multiple channels
  • Create compelling content and messaging
  • Collaborate cross-functionally for brand consistency
  • Use analytics to guide decisions and improvements

Job Description

Responsibilities

  • Plan, brief, and execute marketing initiatives spanning email, website, app stores, e-commerce, and other touchpoints
  • Create marketing content that resonates, including but not limited to: brand and product messaging, and consumer-facing content, such as video scripts, influencer briefs, email and website copy, and more
  • Work closely with partner teams to help drive consistent brand and product messaging across marketing channels
  • Drive go-to-market strategy by partnering with Product team to roll out new features, optimizations, and content
  • Develop knowledge of the language learning motivations globally and adapt marketing strategies and tactics to create culturally resonant, localized initiatives
  • Dive directly into analytics tools to understand business and marketing performance, and learner engagement

Requirements

  • BA/BS degree
  • 5-7 years of well-rounded marketing experience in a professional environment, with a minimum of 3 years in B2C/consumer marketing roles
  • Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
  • Analytical ability: You are a data-fluent marketer who can dive into performance metrics, uncover the “why” behind the numbers, and translate insights into actionable steps
  • Written communication: You are an exceptional writer and know how to make every word count
  • Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels
  • International curiosity: You have an interest in learning about other countries and cultures to support our global growth
  • You get things done: You’re a self-starter, detail-oriented, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines
  • Experience with Google Suite
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IXL Learning

3.4 Glassdoor

At IXL Learning, we are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.IXL’s award-winning personalized learning platform is used by more than 17 million students worldwide. With a comprehensive K-12 curriculum, individualized guidance, and real-time analytics, IXL meets the unique needs of each learner. And as the gold standard in educational technology, IXL is helping 95 of the top 100 U.S. school districts successfully use technology to improve teaching and learning. Studies have shown that IXL leads to higher test scores, predicts success, and benefits all students. Learn more about how IXL accelerates learning at www.ixl.com/research IXL Learning’s family of brands includes Rosetta Stone, the world’s leading language learning program; TeachersPayTeachers, the leading marketplace of educator-created resources; Education.com, the most comprehensive library of learning activities for K-8 students; Wyzant, the nation’s largest tutoring network; Vocabulary.com, the educational destination for improving literacy skills; SpanishDictionary.com, the world’s most popular Spanish-English dictionary and translation website; and ABCya, the creator of over 300 educational computer games and apps for kids.Hear what our employees love about working at IXL:"At IXL, I take pride in knowing that the code we deliver helps educators and parents better understand how their children are learning. And, it's motivating to work on a team with supportive and highly capable coworkers who genuinely care about each other, the product, and our customers." - Adam Singer, Engineering Project Lead"Solving engineering challenges to continually improve our product really keeps me engaged in my work." - Jestin Ma, Software Engineer

Founded in 1998
San Mateo, California, USA
5.3K employees (249 in marketing)
47% recommend to a friend
55% CEO approval

Salaries

Posted range

$85K/yr – $120K/yr

Taken straight from the job posting.

See all IXL Learning salaries

Traffic Signals

Monthly Visitors
47.3M
Monthly Google Ads Budget
$941.7K
Traffic Source Mix
Search
28.6%
Direct
65.1%
Referral
5.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~5.3K

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Senior Marketing Associate, Rosetta Stone Consumer

IXL Learning · San Mateo, CA · On-site