Responsibilities

• Channel Marketing Support: Assist with the execution of global channel marketing programs, working closely with sales teams, dealers, and distributors to implement strategies that drive sales pipeline across all regions.
• Lead Generation: Execute offer-based campaigns to deliver warm leads to our Industrial and OEM sales teams. Measure, optimize, and report performance weekly.
• Social Media Content Creation: Create social media content for Industrial and OEM product lines, with a focus on LinkedIn and YouTube, for publishing by the social media team.
• Marketing Project Assistance: Support the management of marketing projects, including the rollout of new products, orchestrating product launches, and setting up campaigns, while ensuring smooth dealer integration and onboarding processes.
• Email Marketing Content: Write email content and copy for Industrial and OEM campaigns, in alignment with Industrial, OEM, and Sales team objectives.
• Event Coordination Support: Help in the planning and organization of tradeshow events, ensuring logistical details are managed efficiently to facilitate successful global presentations and exhibitions.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field. In unique cases, extensive work experience can substitute for degree requirements
• 2+ years of experience creating B2B marketing content, preferably for industrial or technical products
• Ability to manage several projects in parallel and work with cross-functional teams
• An ownership mentality to take a project, lead it and drive it to completion
• Strong knowledge of various marketing and analytics tools such as Google Analytics, marketing automation platforms, and CRM systems (NetSuite preferred)
• Skilled in copywriting and editing content with an attention to detail
• Strong analytical skills and a knack for campaign data analysis