Responsibilities

• Build and scale Matter's influencer and creator program, from sourcing and partnerships through briefs, contracts, and payouts
• Build a UGC engine that turns customers, creators, and our community into a steady stream of content for paid, organic, and in-app use
• Develop a tiered creator strategy across fitness, nutrition, and wellness, from nano creators to marquee partners and athletes
• Work with performance marketing to test creator content in paid channels and scale what drives subscriptions and orders
• Build the systems, tools, and workflows that let a small team manage hundreds of creators and a high volume of content
• Measure creator ROI by CAC, conversion, and retention, not just reach
• Own the full marketing strategy across brand, growth, product marketing, and lifecycle, from positioning through execution
• Define Matter's positioning, messaging, and voice, and make sure it shows up consistently across the app, the restaurants, and every channel
• Balance budget and focus between national app subscriber growth and local restaurant demand, making clear, data-backed calls on where to invest
• Be a daily user of the app and a regular in our restaurants, with firsthand knowledge of the customer experience

Requirements

• 8+ years of marketing experience, with at least 3 years leading marketing at a high-growth consumer brand
• Existing relationships with creators, talent managers, or agencies in fitness, nutrition, or wellness
• Personally passionate about health, wellness, and fitness; experience using macro tracking apps is a requirement
• Track record of growing a consumer subscription app, with a strong grasp of app acquisition, attribution, conversion, and retention
• Experience marketing a physical consumer brand (restaurants, food, CPG, or retail) is a plus
• Strong brand instincts paired with performance and analytical rigor
• Deeply data-driven and hands-on with attribution, analytics, and experimentation
• Uses AI tools daily in their own work, from research and copy to creative testing and data analysis, and knows how to build workflows that make a small team move faster
• Sound judgment on allocating limited budget across competing business lines
• Experience building and scaling marketing teams and processes

Benefits

• Salary range: $250,000–$375,000 base, based on experience
• Meaningful equity
• Medical, dental, and vision coverage
• Flexible PTO plus paid company holidays
• Paid parental leave
• Free Matter meals