Responsibilities

• Create data-driven insights about the impact of our global performance marketing campaigns
• Develop new approaches to grow our user base through data-driven marketing optimization
• Partner with our data science team to better understand our new user cohorts and user behaviors
• Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
• Mold data from multiple sources to answer key strategic marketing questions
• Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
• Bridge analytics and marketing, speaking both languages

Requirements

• Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
• Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
• Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
• Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
• Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
• Demonstrated strong intellectual curiosity
• Able to work in our New York office

Preferred

• Hands-on experience running and optimizing digital app install campaigns
• Expertise working with R, Python, or other statistical software
• An impressive Duolingo XP or streak!

Benefits

• Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here .