Responsibilities

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis
• Design and analyze tests to measure the true business impact of marketing investments
• Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization
• Develop executive-ready insights and dashboards that connect marketing performance to business outcomes
• Partner with internal teams and external vendors to ensure data quality, measurement rigor, and actionable results
• Identify opportunities to leverage advanced analytics and AI-enabled solutions to improve marketing effectiveness
• Serve as a trusted advisor to Marketing and Finance leaders by translating complex analytics into clear, actionable recommendations

Requirements

• Bachelor's degree or 4 years of professional experience
• At least 5 years of experience in marketing analytics, business analytics, or related roles
• Experience leading analytics initiatives while remaining hands-on
• Experience with SQL and data analysis

Preferred

• Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, Mathematics, or a related field
• Experience in retail, consumer goods, or seasonal businesses
• Experience working with MMM and other advanced marketing measurement approaches
• Experience in data wrangling using SQL and Python
• Experience designing and executing experiments (A/B testing, geo testing, holdouts)
• Familiarity with modern data platforms and analytics ecosystems
• Strong understanding of financial metrics such as ROI, ROAS, and contribution margin
• Experience influencing marketing strategy, investment decisions, and executive stakeholders

Benefits

• This is a progressive role designed to grow with you. We’ll match the job level to your skills and experience so you can hit the ground running and keep building your career.
• Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.