Company overview

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter. Thank you for visiting Hallmark’s LinkedIn page. We welcome your comments & feedback. If we see behavior or comments that are threatening to Hallmark or individuals, in accordance with LinkedIn’s Professional Community Policies (https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement&lang=en) we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or that contain links.
Founded in 1910
Kansas City, Missouri, USA
17K employees (4,662 in marketing)
66% recommend to a friend
52% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +2% year over year

Audience

Monthly website visitors
3.3M
Month over month+51.8%
Quarter over quarter+46.7%
Top sourceDirect (61.8%)
Ad budget per month$120.1K
Average search rank50.6
Traffic source mix
Direct
61.8%
Search
30.1%
Referral
5.3%
Social
2.1%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

110.7K

12-mo growth

+7.8%

Monthly growth

+1.3%

News

Links