Digital Content Execution Manager

Kansas City, MO (Hybrid)

$86K/yr – $110K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the content operations flow end to end, from intake and prioritization to cross-functional governance and site/content updates that tie to platform releases and promo activity.

  • Own the intake process for special projects, promos, and change-driven updates with clear playbooks and RACI.
  • Coordinate cross-functional readiness and align stakeholders across Marketing, Merch, Supply Chain, TechOps, and Sales Force to publish on time.
  • Assess feasibility of A/B content testing and drive prioritization with content and creative partners.

Job Description

Responsibilities

  • Manage intake, prioritization & stakeholder visibility
  • Serve as the central intake point for content, marketing/media, promo, and special project requests
  • Clarify requirements, timelines, and owners; maintain a prioritized execution queue
  • Provide regular status updates; document decisions, risks, and mitigations that enable cross-sharing of content updates with key stakeholders
  • Coordinate promo & event execution readiness
  • Validate and route promo execution tasks; track follow-through to completion
  • Lead operational kickoffs and playbooks (checklists, dependencies, dates, handoffs)
  • Ensure cross-functional alignment and inclusion (e.g., Supply Chain, Marketing, Merch, TechOps).
  • Drive site content updates
  • Coordinate content changes tied to platform releases, bug fixes, and Sales Force/product updates

Requirements

  • Bachelor’s degree or 4 years professional experience
  • At least 3 years’ experience in digital content operations, ecommerce site merchandising operations, and/or marketing operations
  • Experience with project coordination, including running intakes, managing dependencies, and driving closure across multiple teams
  • Experience defining QA checklists and enforcing standards
  • Experience facilitating cross-functional kickoffs and status forums
  • Process mindset with experience simplifying complex workflows into clear playbooks, templates, and RACI/ownership

Preferred

  • High attention to detail with a bias for quality
  • Excellent written and verbal communication
  • Comfort with ambiguity and shifting priorities; able to make trade-offs and escalate appropriately
  • Quick, creative and independent decision maker based on set business objectives and strategy/calendar
  • Working knowledge of ecommerce content ecosystems (CMS/Sales Force Commerce Cloud or similar), promo mechanics, and change/release coordination

Benefits

  • hybrid work arrangement
  • medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.
Hallmark Cards logo

Hallmark Cards

3.6 Glassdoor

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter. Thank you for visiting Hallmark’s LinkedIn page. We welcome your comments & feedback. If we see behavior or comments that are threatening to Hallmark or individuals, in accordance with LinkedIn’s Professional Community Policies (https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement&lang=en) we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or that contain links.

Founded in 1910
Kansas City, Missouri, USA
17K employees (4,662 in marketing)
66% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$120.1K
Traffic Source Mix
Search
30.1%
Direct
61.8%
Referral
5.3%
Social
2.1%
Paid
0.5%

Headcount Trend

Current headcount: ~17.3K

Marketing Team

Marketing Team Size
3,700 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

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