Responsibilities

• The Senior Manager, Marketing Insights & Analytics is responsible for leading TruStone's enterprise marketing analytics, member insights, segmentation, personalization, and growth intelligence strategies.
• This leader transforms member, market, retail, lending, and digital experience data into actionable insights that drive acquisition, engagement, retention, product adoption, and profitability.
• The role serves as a strategic partner to Marketing, Digital Experience, Retail Banking, Lending, Operations, and Technology teams to identify growth opportunities, optimize member journeys, improve marketing performance, and support data-driven decision-making.
• The Senior Manager, Marketing Insights & Analytics oversees audience segmentation, customer insights, personalization strategies, marketing measurement, campaign analytics, and customer data platform (CDP) capabilities to enhance member experiences and accelerate growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, Data Analytics, Statistics, or a related field.
• 5+ years of progressive experience in marketing analytics, customer insights, segmentation, personalization, digital marketing, business intelligence, or related disciplines.
• 3+ years of previous leadership experience.
• Advanced proficiency in business intelligence, reporting, dashboard development, and data visualization platforms, including Power BI, or similar solutions.
• Advanced knowledge of digital analytics, web analytics, and tag management platforms, including Google Analytics, Google Tag Manager, and related performance measurement tools.
• Experience administering and leveraging Customer Data Platforms (CDP), Customer Relationship Management (CRM) systems, marketing automation platforms, audience management tools, and customer journey orchestration solutions.
• Experience utilizing SQL, data extraction, and data transformation tools to analyze and interpret large, complex datasets preferred.
• Demonstrated success leveraging data, analytics, member insights, and digital capabilities to drive business growth, improve member experiences, and support organizational objectives.
• Strong knowledge of marketing analytics, campaign measurement, attribution modeling, ROMI, audience segmentation, lifecycle marketing, personalization strategies, and customer journey optimization.
• Demonstrated proficiency in business intelligence and reporting tools, such as Power BI, Tableau, Looker, Google Analytics, Adobe Analytics, or comparable solutions.

Preferred

• Experience within financial services, banking, credit unions, fintech, or other highly regulated industries preferred.
• Advanced knowledge of statistical analysis, predictive modeling, machine learning, artificial intelligence (AI), and AI-driven personalization techniques preferred.
• Experience administering and leveraging Customer Data Platforms (CDP), Customer Relationship Management (CRM) systems, marketing automation platforms, audience management tools, and customer journey orchestration solutions.

Benefits

• Competitive pay and incentive programs for all positions.
• Health insurance with the ability to choose which plan option is best for you – a Traditional Health Plan or Health Savings Plan.
• Affordable dental and vision insurance coverage.
• Earn 22 days of paid time off annually for full-time employees with an equivalent accrual for part-time employees – and, the longer your tenure, the more PTO you’ll have to enjoy.
• 10+ paid holidays each year.
• Up to 16 hours of paid time annually to volunteer for organizations you are passionate about.
• 401(k) with 50% employer match on the first 6% you contribute – plus, after one year of service, an additional 3% safe harbor employer contribution that is immediately 100% vested regardless if you are contributing or not.
• Eligibility for profit sharing opportunities in the form of a contribution to your 401(k) account.
• Employer-paid Short Term and Long Term Disability benefits.
• Employer-provided life insurance up to 2.5x your base salary with the option to purchase additional coverage for yourself, spouse and eligible dependents.