Senior Marketing Analytics Lead - Minecraft

Redmond, WA (On-site)

$106K/yr – $223K/yrSenior Level4+ years expFull time

Posted 7 hrs ago

Job Summary

Own the measurement strategy and reporting for marketing initiatives, translating data into actionable insights to influence planning and investment, while partnering with Data Science to quantify impact.

Define success metrics and dashboards that illuminate marketing performance at the campaign and channel level.
Translate analytics into clear recommendations that drive prioritization and investment decisions.

Job Description

Responsibilities

Partner with Marketing leaders to define success metrics, measurement plans, and key performance indicators for campaigns, channels, and strategic initiatives.
Develop and maintain executive scorecards, dashboards, and reporting solutions that provide a trusted view of marketing performance.
Analyze campaign, channel, and player behavior data to uncover actionable insights and opportunities to improve marketing effectiveness.
Translate complex marketing and player data into clear recommendations that influence planning, prioritization, and investment decisions.
Partner with Data Science teams to evaluate marketing performance, understand key business drivers, and measure the impact of marketing initiatives.
Establish consistent metrics, reporting standards, and measurement frameworks that improve trust and alignment across marketing reporting.
Deliver recurring business reviews and performance narratives that connect marketing activity to player engagement and business outcomes.
Evaluate emerging analytics and AI capabilities that improve reporting, insight generation, and access to data-driven decision making.

Requirements

Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR equivalent experience.

Preferred

8+ years of experience in marketing analytics, data analytics, business intelligence, or related fields, or equivalent experience.
Experience partnering with Marketing leaders to define measurement strategies, evaluate performance, and drive data-informed decision making.
Experience developing executive dashboards, scorecards, business reviews, and reporting solutions that enable strategic decision making.
Advanced SQL and/or Python skills with experience analyzing large-scale customer, player, marketing, or digital engagement datasets.
Experience analyzing and interpreting performance data across paid media, lifecycle marketing, CRM, web analytics, or other digital marketing channels.
Experience translating complex analytical findings into clear, actionable recommendations for technical and non-technical audiences.
Experience applying AI-enabled analytics, automation, or self-service reporting capabilities to improve insight generation and data accessibility.
Passion for games, player experiences, and data-informed decision making.

Mojang Studios

Mojang Studios is a Microsoft-owned game studio based in Stockholm (Sweden) and Redmond (WA) with additional locations in London, Shanghai, and Tokyo as well as a partially remote workforce. We created Minecraft, the sandbox video game turned franchise that now includes two more games, novels, board games, apparel, and much more.We believe in the power of play and our mission is to build a better world through our work. At our studios, you’ll meet passionate and welcoming people with the same goal: to create games and products with a positive impact. Four core values guide everything we do:Fuel Passion.Minecraft encourages players to stay sharp and constantly evolve. We mirror that by bringing together enthusiastic people who are eager to innovate in their fields and giving them the resources to reach their goals. We’re passionate about our industry and strive to empower our employees and future generations of gaming professionals.Create Fun.We aim to create fun, enriching experiences for our players, whether they’re playing our games, learning in Minecraft Education, or discovering a new product. Thanks to our incredibly talented creator community and Minecraft Marketplace, the fun is virtually endless and there’s something for everyone in our blocky universe.Celebrate Creativity. Creativity is at the core of Minecraft, whether you’re making art in Creative mode or finding clever ways to get through the night in Survival mode. Fresh ideas, out-of-the-box thinking, and new perspectives are what allows us to evolve the franchise and keep surprising our players after more than a decade of Minecraft. Craft together. Minecraft welcomes everyone because we believe that we’re better together. Our players’ feedback and the work of our community creators have made Minecraft what it is today. To support collaboration in our studios, we’ve built comfy, connected spaces that allow our local and remote teams to work closely together.

Founded in 2009

Stockholm, Stockholm County, SWE

1.5K employees (353 in marketing)

Minecraft.net