Responsibilities

• Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
• Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization.
• Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges.
• Lead complex analyses and develop predictive models to forecast marketing outcomes.
• Deliver strategic insights that influence campaign direction and client strategy.
• Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data.

Requirements

• Strong understanding of marketing metrics and their business impact.
• Experience with AMC and other clean rooms.
• Proficiency in:
• SQL, Python/R
• Advanced Excel
• Data Visualization Tools (e.g., Tableau, Looker, Qlik)
• Ad Servers, Marketing Automation Tools
• Web Analytics, Paid Media, Social, Retail Data
• Familiarity with campaign tagging, UTM tracking, and attribution modeling.
• Experience supporting A/B testing, customer segmentation, and predictive modeling.
• Years of experience: 5+
• Bachelors Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred.

Preferred

• Growth mindset and eagerness to learn from peers and mentors.
• Ability to provide and receive feedback constructively.
• Strong organizational skills and attention to detail.