Senior Analyst, Insights & Marketing Database
Avalara
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
1 day ago
Senior Marketing Analyst
Boston, MA (On-site)
$102K/yr – $138K/yrSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive marketing analytics and revenue-ops insights to optimize lead-to-revenue performance and attribution for Rapid7’s Go-to-Customer initiatives.
- Own dashboards and metrics that track lead-to-opportunity conversion, velocity, and volume.
- Must-have: Advanced SQL and Tableau for executive-level reporting
- Standout: Collaborates across Marketing, RevOps, and Data Engineering to scale reporting and attribution models.
Job Description
Responsibilities
- Own the Funnel: Build and maintain comprehensive dashboards in Tableau that track lead-to-opportunity conversion rates, velocity, and volume across different segments and regions.
- Drive Attribution & ROI: Lead the evolution of our marketing attribution models to help leadership understand the true impact of multi-touch journeys on revenue.
- Strategic Partnership: Collaborate with Demand Generation and Integrated Marketing teams to provide actionable insights that optimize spend and channel performance.
- Data Storytelling: Present quarterly performance reviews to Marketing and RevOps leadership, translating complex data into "so-what" takeaways and strategic recommendations.
- Technical Excellence: Partner with the Data Engineering team to ensure marketing data (from Marketo, Salesforce, etc.) is accurately captured in Snowflake and structured for scalable reporting.
- Ad-hoc Analysis: Dive deep into specific business problems—like why a specific region’s MQL-to-SQL conversion is lagging—and propose data-backed solutions.
Requirements
- 5+ years of experience in Marketing Analytics, Revenue Operations, or Business Intelligence within a B2B SaaS environment.
- Advanced SQL skills are a must. You should be comfortable joining complex tables in Snowflake to extract insights.
- Mastery of Tableau (or similar BI tools like PowerBI/Sigma) to create intuitive, self-service executive dashboards.
- Deep Salesforce knowledge , specifically regarding Lead, Contact, Campaign, and Opportunity objects.
- Experience with Attribution Models (First-touch, Multi-touch, W-shaped) and an understanding of the B2B buyer’s journey.
- Strong Business Acumen: You don’t just look at data; you understand the mechanics of a SaaS business (CAC, LTV, Retention, etc.).
- Curious & Collaborative: You have a "detective" mindset and enjoy working with cross-functional partners to solve "the puzzle" of revenue growth.
Preferred
- Experience with PowerBI/Sigma
Rapid7
Rapid7, Inc. (NASDAQ: RPD) is a global leader in AI-powered managed cybersecurity operations, trusted to advance organizations’ cyber resilience. Open and extensible, the Rapid7 Command Platform integrates security data, enriching it with AI, threat intelligence, and 25 years of expertise and innovation to reduce risk and disrupt attackers. As a recognized leader in preemptive managed detection and response (MDR), Rapid7 unifies exposure and detection to transform the cybersecurity operations of more than 11,500 customers worldwide.
