Senior Marketing Analyst

Dallas, TX (Hybrid)

$100K/yr – $130K/yrSenior Level5+ years expFull time

Posted 4 days ago

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Job Summary

Own data driven storytelling and testing program across marketing channels, partnering with Data Engineering to optimize tracking and data quality, and translating business needs into scalable reports and actionable insights for leadership.

Lead data-driven storytelling and testing program across marketing channels
Partner with Data Engineering to optimize tracking, data quality, and data warehouse improvements
Translate business requirements into engineering requirements and drive actionable insights for leadership

Job Description

Responsibilities

Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;
Finding innovative ways to use proprietary data for advanced analytics and marketing strategy purposes;
Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership;
Support the planning, designing, and analysis of various types of channel or platform level incrementality tests;
Design and analyze various types of A/B tests to drive improvements;
Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions;
Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;
Develop insights that can be used to drive optimizations across all channels;
Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis;
Working across different teams and stakeholders, both internal and external;

Requirements

5+ years of experience
Flexibility to deal with rapidly changing, time-constrained projects;
Effective communication skills to present information to technical and non-technical audience;
Knowledge of and curiosity to stay current on industry analytical trends;
Experience developing and maintaining reports in like Tableau, Datorama, Looker Studio, or other related data visualization tools;
Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.
Strong interpersonal, analytical, and organizational skills.
Previous use of analytics and testing tools, such as Google Analytics, Adobe Analytics, Monetate, Optimize, VWO, as well as visualization tools.
Familiar with SQL programming language.
Prior experience working at an Agency

Preferred

Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred.
Familiarity with awareness, consideration and conversion marketing methods;
Prior experience working at an Agency
Experience with incrementality testing/modeling & MMM experience strongly preferred.
Marketing or Business Analytics degree preferred.

Benefits

Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
Flexible PTO and Half-Day Fridays
Philanthropic Efforts and Paid Time Off to Volunteer
Fully covered medical, dental, and vision insurance
Annual Wellness Stipend
Currently a hybrid work environment with stunning NYC & Dallas offices
Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room

January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful client marketing organizations. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times and Dallas Business Journal three times, one of Ad Age's Best Places to Work 2025, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Kendra Scott.

Founded in 2011

New York, New York, USA

101 employees (26 in marketing)

www.januarydigital.com