Senior Marketing Account Manager

Responsibilities

• Client Relationship Leadership: Be the main point of contact for your accounts. Run weekly check-in calls on your own and deliver data-driven updates, performance reviews, and executive presentations.
• Cross-Functional Coordination: Partner with our developers, Marketing Coordinator, and content contractors so every deliverable meets client goals and KPIs. Run weekly developer check-ins that turn client requests into clear tickets.
• Revenue Growth and Upselling: Use campaign results to spot expansion opportunities, cross-sell Tula services, and own renewals and retention on your accounts.
• Budget and Project Oversight: Monitor campaign budgets, track project timelines, keep CRM records clean, and hold the team to deadlines.
• Marketing Strategy and Quality: Own strategy, content plans, and monthly performance reports for each account. Hold a high bar for brand and visual quality across social, ads, and landing pages.
• Paid Ads and Landing Pages: Plan and manage campaigns, including Google and ChatGPT ads, and the landing pages behind them.
• Results and ROI: Use analytics and performance data to connect marketing activity to leads, booked calls, and revenue, then optimize spend and channels based on what works.
• Team and Vendor Direction: Direct and approve the work of our Marketing Coordinator, on-site content contractors, freelancers, and vendors.
• Systems and Playbooks: Build repeatable marketing systems, reporting, content calendars, and playbooks we can use across every client as Tula grows.
• Content Shoots: Be on site for client content shoots as needed.

Requirements

• Bachelor's degree in Marketing, Advertising, PR, Communications, or Business
• Located in the Tampa, FL area, available for hybrid work
• Must be available for on-site content shoots
• 4+ years in social media marketing, managing retainer clients at an agency
• A portfolio of social accounts, brand visuals, and campaigns you have run
• You use AI tools every day in your work (for example ChatGPT, Claude, or AI design and video tools) and can show how they make your work better and faster
• A track record of running client meetings on your own and keeping accounts renewing
• Strong strategy across social, Meta and Google ads, landing pages, and email/SMS
• Strong analytical skills and the ability to tie marketing results to revenue
• Experience directing a team and managing vendors or freelancers

Preferred

• GoHighLevel or another CRM platform
• B2B, manufacturing, or hospitality marketing experience

Benefits

• Unlimited PTO, including sick days