Responsibilities

• Serve as primary deputy to the Head of Marketing, contributing to the design and execution of the Division’s overall go-to-market strategy in support of private fundraising growth.
• Sit on the Marketing & Growth extended leadership team, actively shaping divisional priorities and aligning cross-functional strategies to deliver integrated, audience-first brand experiences. Accountable for the strategic vision, integration, and results of:
• Integrated Brand Activations - leading enterprise-level, insight-driven, cross-channel brand activation planning designed to build demand against organizational priorities.
• Cause Brand Marketing – responsible for cause marketing partnership strategy, co-marketing initiatives with Corporate Partnerships, and ensuring brand consistency across partner activations.
• Content Strategy & Governance – developing cohesive, insight-driven content frameworks that ensure relevance, consistency, and audience alignment.
• Partner closely with the Creative Director as a strategic collaborator to ensure activations and brand expression are brought to life through compelling, insight-led creative.
• Partner closely with Fundraising Acquisition and Retention teams to ensure brand-led activations align with targetable audience strategies and donor segment objectives.
• Responsible (through Team Leaders) for execution of campaigns, content production, and creative delivery, ensuring high standards and on-time, on-budget outcomes.
• Ensure strategies are grounded in audience insights, brand research, and performance data; work with the Research & Insights team to shape the agenda and apply findings.
• Champion marketing innovation by identifying emerging channels, technologies, creative formats, and engagement models to reach and inspire target audiences in new ways.
• Serve as a consultant and key decision maker on the Global Brand steering committee - collaborating with global colleagues to activate the brand and content at scale in the U.S. and internationally.
• Train, develop, coach, lead, and supervise staff direct reports and their teams, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values.
• Develop and manage operating procedures across Integrated Activations, Cause Brand Marketing & Content Strategy & Governance, and Creative, ensuring strategies and outputs are mutually reinforcing and aligned to enterprise objectives.
• Represent the Marketing function in senior-level internal and external forums, including leadership meetings, strategic planning sessions, and partner engagements.
• Embrace and promote a mindset of continuous improvement, building both integrated marketing plans and effective ways of working across teams and divisions within the organization.
• Oversee budgets for brand, cause marketing, content, and creative, including leveraging pro bono resources.
• Set and track KPIs for awareness, engagement, and revenue impact; ensure cross-team accountability for results.
• Monitor performance of campaigns, content, and creative to drive continuous improvement and innovation.
• Identify and scale best practices for integration, efficiency, and impact.