Responsibilities

• Lead the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives, while enabling progressive career development and an incredible employee experience for your direct reports
• Partner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap and prioritized backlog
• Define measurement strategies to quantify the performance of various Performance Marketing initiatives
• Leverage descriptive, predictive and prescriptive methods to provide reliable insights that improve business performance and decision making
• Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of the department
• Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights
• Interpret and analyze data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks)

Requirements

• Experience in Geo-Experimentation and Incrementality Testing: Candidates should have a strong background in designing and conducting geo-experiments to measure the impact of online advertising. This includes knowledge of matched market tests, holdout groups, and incrementality measurement techniques
• Operational Efficiency and Continuous Growth: Commitment to operational efficiency and the ability to identify and implement process and system improvements to drive team and business results. Passion for continuous learning and development, with a dedication to growing oneself and elevating analytics acumen amongst the team and stakeholders
• Data-Informed Decision Making: Ability to support and champion data-informed decisions within the eCommerce and Performance Marketing teams. Experience in leveraging descriptive, predictive, and prescriptive methods to provide reliable insights that improve business performance and decision-making
• Collaboration and Leadership: Ability to collaborate fluently with cross-functional partners and effectively lead a team of Data Analysts. Experience mentoring team members and leading a community of practice for Data Analysts throughout the Data & Analytics department
• Background in Paid Media, Performance Marketing, and eCommerce

Benefits

• Product Discount — Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
• Baby Leave Program — We provide up to 16 weeks of paid time to support you and your growing family.
• Aritzia Virtual Wellness — Because your health, happiness and safety matter, we provide 24/7 resources to support you in your wellbeing goals, whether they’re physical, mental, social or financial.
• Aspirational Workplace — Our offices are specially designed to be spaces of creativity, productivity and inspiration.
• Amenities — Additional amenities include a private parent’s room, shower facilities with elevated complementary conveniences, bike rooms and more.
• The Extras — We also offer a multitude of other perks like snacks and refreshments, dry-cleaning, hotel, restaurant discounts, health and wellness discounts, and self-care promos.